Trump Memecoin Launches Mobile Game to Revive 87% Token Drop

A Trump-themed memecoin is betting big on mobile gaming to claw back from a brutal 87% price crash—because what says 'sound investment' like merging political satire with casual gameplay?

Gaming as a Lifeline

The project's pivot to a mobile game isn't just a feature update; it's a full-blown survival strategy. The team is swapping pure speculation for user engagement, hoping gameplay can build a community where market hype failed. It's a classic crypto move: when the charts bleed, launch a product.

The Memecoin Reboot Playbook

This isn't about subtlety. The goal is to create a viral loop—players earn or use the token, driving demand and, ideally, price recovery. It's a high-stakes gamble that utility, even in a game, can reset a narrative. Forget white papers; the new roadmap is in the app store.

Can a Game Fix a Broken Chart?

The real test is whether fun can solve a financial problem. A 87% drop scares off degens and attracts bottom-fishers. The game needs to be more than a distraction; it must become the core reason the token exists. Otherwise, it's just another asset with an extra layer of marketing—the financial equivalent of putting a spoiler on a car that won't start.

In the end, it's a bold attempt to write a comeback story with code instead of cash. Because in today's market, if you can't pump it, you might as well play it.

Game features and token utility

Developed in partnership with entrepreneur Bill Zanker, Trump Billionaires Club integrates NFT support via Open Loot’s infrastructure. Players can collect limited-edition Trump-themed NFTs, such as statues and pins, trade them, or use them for in-game missions and upgrades. 

The game can be bought with the help of the usual payment options, cryptocurrency, or TRUMP tokens, so it is available to players that might not have crypto wallets.

The gameplay is reportedly “Monopoly-style,” emphasizing strategy, asset accumulation, and competition, while leveraging Trump-branded themes of wealth and status. 

The reward pool of $1 million is associated with the early registration, which will provide the players with a reason to register in advance until the official release

Past efforts to boost token engagement

The TRUMP memecoin is in its downward spiral after a boom in early 2025 due to political HYPE and retail speculation. In an earlier attempt to support the token, President Trump had hosted a private dinner for top holders. 

While the event briefly lifted the price, trading volumes have since remained thin. Previous initiatives included plans for a Trump-branded digital wallet and a digital-asset treasury to gather the token to finance up to $1 billion.

Similar ventures under the Trump brand have faced challenges. American Bitcoin Corp., co-founded by Eric Trump, has fallen 78% since going public in September, and WLFI, a token linked to the Trump family, has dropped 40%. Another memecoin tied to Melania Trump is down 98% from its peak.

Market reaction and outlook

The game is received with mixed feelings in the community. Proponents consider it a means of re-involving the retail investors in a shrinking market, whereas critics view it as a marketing campaign to create short-term publicity.

One, X user Vincent N warns: “They sold $TRUMP & drain money. I’m sure @realDonaldTrump will say ‘I don’t know anything.”

This is why you should stay away from this. Once again they sold the $TRUMP name and drain all money in your pocket. The worst thing is they even don't care about pumping the token. I'm sure @realDonaldTrump will say "I don't know anything about it" (but I still receive $$$" 😁 pic.twitter.com/GxgSmSd4KK

It is not clear whether Trump Billionaires Club will be able to make the token decline slow or give a new impetus. The game is the most recent effort to combine political branding and crypto culture, which underscores the current instability of memecoins associated with well-known personalities.

Also Read: Trump-Linked American bitcoin Halves in Minutes as Heavy Selling Hits