Metaplanet Doubles Down: Strategic Bitcoin Acquisition Playbook Unfolds

Another corporate titan is loading up on digital gold.

### The Blueprint in Action

Forget speculative trading—this is a calculated treasury maneuver. The strategy isn't new, but its adoption by mainstream finance is what turns heads. It's about balance sheet fortification, a hedge against the very monetary policies that central banks swear by. They're not just buying an asset; they're buying optionality.

### Following the Money Trail

The funding mechanism is the real story. It's not about dipping into cash reserves. It's about creative capital allocation—leveraging existing assets, issuing strategic debt, or reallocating future budgets to fund today's purchases. A move that would make any traditional CFO sweat, but one that's becoming a hallmark of forward-thinking corporate finance.

### The Bigger Picture

This isn't a one-off bet. It's a signal. When companies publicly commit to a Bitcoin strategy, it validates the asset class for every institutional investor still on the sidelines. It creates a network effect of adoption, pushing the narrative from 'risky crypto' to 'essential reserve asset.' The dominoes are starting to fall.

### A Nod to the Skeptics

Sure, the old guard will call it reckless—another case of corporate FOMO chasing digital rainbows while 'serious' finance sticks to bonds yielding less than inflation. But that's the joke, isn't it? The 'safe' play is quietly bleeding value, while the 'gamble' is building a new foundation. The strategy is clear: adapt or watch your capital erode in plain sight.

Metaplanet’s growing reliance

On November 25, Metaplanet disclosed that it had secured a $130 million loan backed by a portion of its BTC reserves. The loan, drawn from an existing $500 million credit facility, gives the Tokyo-based company added liquidity to expand its crypto holdings, run income strategies, and potentially execute share buybacks. 

The loan’s terms include a variable rate tied to U.S. benchmarks, daily renewal, and full prepayment flexibility. It highlights Metaplanet’s strategy of using its 30,823 BTC reserve to expand its balance sheet while securing capital for opportunistic purchases.

Stock announcement

Metaplanet confirmed today that proceeds from MARS will be used to restart BTC purchases after pausing during recent market volatility. 

The company aims to reach 210,000 BTC by 2027, a target that WOULD place it among the world’s largest corporate crypto treasuries. The management emphasized that demand for Bitcoin-linked financial products continues to grow, especially in Japan, where the firm is pioneering BTC-backed securities.

JUST IN: MetaPlanet $MTPLF CEO just announced plan to launch their version of Strategy's $STRC (MARS) to buy more #Bitcoin.#Bitcoin-backed credit is booming 🚀🔥 pic.twitter.com/72RsD0NNug

“The best years are ahead for crypto,” Bitmine Chairman Tom Lee said in the December message, citing rising adoption and the coming wave of institutional tokenization.

Following Strategy Inc.’s footsteps 

Metaplanet’s expansion mirrors the approach of U.S.-based Strategy Inc., which on December 8 purchased 10,624 BTC for $962 million. Strategy now holds 660,624 BTC, underscoring how both firms are racing to lock in supply despite market volatility. 

Both Metaplanet and Strategy follow similar playbooks: issue yield-bearing securities, use the proceeds to buy Bitcoin, and maintain reserves to steady investor confidence. Strategy’s recent $1.44 billion reserve mirrors Metaplanet’s use of MERCURY yields and BTC-backed financing.

Metaplanet’s launch of MARS marks another escalation in the corporate Bitcoin arms race. With new capital tools, aggressive purchasing targets, and a strategy increasingly aligned with the world’s largest BTC treasuries, the company is preparing for an expansion phase that could reshape Japan’s role in the Bitcoin economy heading into 2026.

Also read: Ruya Launches UAE’s First Sharia-Compliant Bitcoin Trading