Trump Memecoin Creator Expands into Digital Asset Treasury Services

From meme coins to mainstream finance—the team behind the controversial Trump-themed cryptocurrency is launching a dedicated treasury management firm for digital assets.

Pivoting to Professional Services

The same developers who capitalized on political sentiment with their viral memecoin now aim to capture institutional money flowing into crypto. Their new treasury firm promises secure custody and strategic allocation services for corporations and high-net-worth investors diving into digital assets.

Market Timing or Desperation?

Launching a treasury operation represents either brilliant market timing or a desperate pivot from fading memecoin relevance. Either way, they're betting big that institutional demand will justify the move—and hopefully generate more sustainable revenue than meme-driven speculation ever could.

Because nothing says 'serious financial services' like leveraging political meme fame to manage corporate treasuries.

Trump family expanding its crypto ambitions 

Since last year, the Trump family has significantly impacted the crypto space. They started a Bitcoin mining business, a stablecoin project, and a Bitcoin treasury, and supported crypto exchange-traded funds. Their method shows that they want to bring together different parts of the digital asset ecosystem. Moreover, First Lady Melania Trump is also continuing to promote her memecoin, MELANIA, despite the ongoing controversy surrounding unannounced token sales. She did this by sharing an AI-generated video and tagging the token account.

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