Justin Sun’s $28M Space Gambit: TRON Founder Books Seat on Blue Origin’s Next Moon Mission

Justin Sun is blasting past earthly concerns—like bear markets and regulatory scrutiny—by dropping $28 million on a ticket to space with Blue Origin. The TRON founder’s lunar flex sparks equal parts admiration and eye-rolls from crypto circles.

Mooning, literally. While altcoins bleed, Sun’s purchase doubles as a masterclass in PR stunting. Jeff Bezos’ rocket gets a crypto co-pilot, and Sun gets bragging rights no NFT can buy.

Ground control to major FOMO. Critics whisper this could’ve bought 10,000 ETH during the dip—but when lambos get boring, why not upgrade to zero-gravity clout?

Justin Sun’s fame

Sun remains one of the most polarizing personalities in the crypto industry and is known for his bold stunts and headline-grabbing investments.

Last year, he was revealed as a key investor in World Liberty Financial, a crypto project tied to US President Donald Trump. He also held the largest position in the TRUMP meme token and attended a private dinner with the US president.

Meanwhile, his role in blockchain development has also attracted some regulatory scrutiny over the years.

The US Securities and Exchange Commission (SEC) charged him with allegedly offering unregistered securities through the TRON project. However, the case has since been paused while both parties consider a potential settlement.

Additionally, Sun also remains known for several headline-grabbing stunts.

In 2024, he purchased Maurizio Cattelan’s viral artwork “Comedian” (a banana duct-taped to a wall) for $6.2 million at Sotheby’s New York. He later ate the banana.