Trump Media Bets Big on Bitcoin: $2.5B Play to Crack Top 10 Corporate Holdings

Another day, another corporate treasury diving headfirst into crypto—this time with a MAGA twist. Trump Media just tossed its hat into the Bitcoin ring with a $2.5 billion allocation, aiming to elbow its way into the elite club of corporate BTC whales.

Wall Street rolls its eyes—sure, it’s not like they’ve got a history of missing the boat on disruptive tech or anything.

Trump Media Bitcoin reserve

Under the terms, TMTG will issue roughly $1.5 billion in common stock and $1 billion in zero-coupon convertible notes.

The fundraising round involves commitments from nearly 50 institutional investors and is expected to close by May 29, pending standard conditions.

The company said it has appointed Crypto.com and Anchorage Digital to custody the digital assets.

Trump Media CEO Devin Nunes described the move as a foundational step toward positioning bitcoin as a core holding aligned with the company’s broader mission.

He said:

“This investment will help defend our Company against harassment and discrimination by financial institutions, which plague many Americans and US firms.”

The company’s balance sheet already has approximately $759 million in various assets, including cash, cash equivalents, and short-term investments.

Trump Media’s deepening crypto moves

Nunes explained that the Bitcoin reserve MOVE aligns with the firm’s broader crypto plans, saying:

“[This] will create synergies for subscription payments, a utility token, and other planned transactions across Truth Social and Truth+. It’s a big step forward in the Company’s plans to evolve into a holding company by acquiring additional profit-generating, crown jewel assets consistent with America First principles.”

Notably, the firm had previously revealed plans to develop a utility token and digital wallet to support its Truth+ streaming platform.

TMTG is also working with Crypto.com to launch a new series of exchange-traded products bundling digital assets like Bitcoin and Cronos with traditional financial instruments.