Nasdaq’s Top Win Bets Big on Web3—Rebrands as SORA, Installs Crypto Veteran as Chair

Another day, another corporate pivot to blockchain—this time with actual Nasdaq credentials. Top Win just pulled the ultimate rebrand play: ditching its legacy ticker for the Web3-flavored ’SORA’ and handing the boardroom keys to Jason Fang, a name that actually means something in crypto circles.

Because nothing screams ’bullish on decentralization’ like a publicly traded company cosplaying as a DAO. At least they didn’t name the token ’MOON.’

AsiaStrategy

Based in Hong Kong, Top Win originally operated as a luxury watch distributor, but its recent merger with Sora Ventures has accelerated its pivot toward becoming a full-scale Bitcoin Treasury firm.

As part of this shift, the firm plans to rebrand to AsiaStrategy, pending regulatory approval. The name reflects its broader ambition to replicate the playbook of MicroStrategy using Bitcoin as a Core treasury asset.

In a recent social media post, Fang confirmed the company’s updated vision, stating that SORA intends to build the “MicroStrategy of Asia.” The firm plans to amass Bitcoin reserves while supporting its affiliated businesses across the region.

This strategy aligns with a broader trend of institutional interest in Bitcoin as a reserve asset. As of May 2025, the top 85 corporate holders collectively own over 804,000 BTC, according to Hodl15Capital.

Michael Saylor’s Strategy (formerly MicroStrategy) leads the pack with over 580,000 BTC, while Metaplanet tops Asian firms with 7,800 BTC.

With SORA’s new focus and Fang’s leadership, the firm is positioning itself to ride the next wave of Bitcoin adoption in Asia.

According to Fang, Bitcoin treasury firms like SORA will play a leading role in driving the asset to new all-time highs.

Disclaimer: Sora Ventures is an investor in CryptoSlate.