🚀 eToro Disrupts Finance: Ethereum-Powered Tokenized Stock Trading Goes Live

Wall Street's worst nightmare just got a blockchain upgrade.

eToro—the trading platform that made 'copy trading' mainstream—is flipping the script again. This time? Tokenizing real-world stocks on Ethereum. Because why settle for boring old securities when you can have them wrapped in DeFi glitter?

The Nuts and Bolts

No IPO paperwork. No 3-day settlement waits. Just Ethereum addresses holding fractionalized Tesla, Apple, and (let's be honest) probably some meme stocks too. Liquidity meets legacy finance—with gas fees as the middleman.

Why This Matters

24/7 trading. Borderless ownership. All the regulatory headaches you'd expect when TradFi collides with smart contracts. eToro's move could pressure stale exchanges to modernize—or watch capital flee to crypto's neon-lit playground.

The Cynic's Corner

Because nothing says 'financial revolution' like reinventing stocks... but with extra steps and ETH volatility. At least the bankers will finally understand what 'hodl' means.

Stocks Tokenized on Ethereum

eToro co-founder and CEO Yoni Assia emphasized the company’s long-term belief in tokenization, citing blockchain’s potential to facilitate “the greatest ever transfer of wealth” as traditional assets move onto distributed ledger technology.

“We’ve been long-term believers in a tokenized future. Blockchain technology will facilitate the greatest ever transfer of wealth, as traditional assets are tokenized and moved onto the blockchain.”

He added that new regulations, such as MiCA in Europe and the passing of the GENIUS Act in the US, “make the tokenization of real-world assets a new opportunity to create digital assets that are legally backed and regulated.”

The US-listed equities will be launched as ERC-20 tokens on the ethereum blockchain with the longer-term goal to tokenize every asset on the platform eventually, said Assia.

“Our goal is to tokenize every asset on eToro – starting with stocks – enabling our users to move tokenized assets onto the blockchain and from there integrate them into the broader DeFi ecosystem.”

Just dropped:

24/5 trading on 100 popular US stocks.

Start trading around the clock.

— eToro (@eToro) July 29, 2025

The move follows rival platform Robinhood, which launched tokenized versions of over 200 US stocks and ETFs for European customers in late June.

RWA Ecosystem Outlook

It is no surprise that Ethereum was selected as the blockchain of choice for eToro’s tokenized stocks, as it is the industry standard.

The total value on-chain for tokenized real-world assets is around $21.4 billion, and 55% of that is on Ethereum, according to RWA.xyz.

RWA tokenization value has surged 35% since the beginning of the year, and the trend is set to continue with big banks such as JPMorgan and large trading platforms like eToro and Robinhood getting in on the act.

Ethereum is likely to be the ultimate beneficiary, as pointed out by industry experts and executives who are increasingly eyeing Ether treasuries.