Corporate Treasury Goes Crypto: $172M Ethereum Pivot Signals Bullish Bet on ETH

Another Fortune 500 player just parked its war chest on-chain—and Wall Street's spreadsheet jockeys are scrambling to explain why.

The move: A nine-figure treasury allocation to Ethereum, bypassing traditional bonds and equities. The message? Smart money sees ETH as the new T-bill.

Why it stings: That $172M could've bought some lovely corporate debt... if anyone still believed in 3% yields. Instead, it's fueling DeFi's liquidity engines.

This isn't diversification—it's a hedge against monetary obsolescence. When blue chips start treating ETH like cash, maybe it's time the SEC updated its 'commodity' playbook.

Ethereum Treasury Firms Growing

Prior to the offering, the publicly traded digital asset platform held 24,434 ETH as of March 31. Following the additional ETH acquisitions funded by the net proceeds of the public offerings and the sale of its BTC, the firm has accumulated approximately 100,603 ETH worth around $254 million at current market prices.

0/ Another public-company treasury just went full-ETH.
Bit Digital (NASDAQ $BTBT) sold its entire BTC stack, raised $172mn, and now holds ≈100,603 ETH, vaulting into the top tier of corporate ETH treasuries.

— Eric Conner (@econoar) July 7, 2025

“We believe Ethereum has the ability to rewrite the entire financial system,” said Bit Digital CEO Sam Tabar, who added:

“Ethereum’s programmable nature, growing adoption, and staking yield model represent the future of digital assets.”

He said the firm was aligning itself with Ethereum’s “long-term potential” while positioning itself as a focused Ethereum treasury platform in the public markets.

“We are starting with exposure to over 100K ETH for now, but we intend to aggressively add more so we become the preeminent ETH holding company in the world.”

Bit Digital has joined the ranks of Joe Lubin’s gaming firm SharpLink and Tom Lee’s Bitmine, which launched a $250 million Ethereum treasury last week.

“Tom Lee lit the fuse, Lubin showed the playbook, and Bit Digital just proved scale. ETH-forward treasury strategies are graduating from thesis to trend,” commented former Ethereum developer Eric Conner.

ETH Price Reaction

As usual, Ethereum prices have not reacted and have gone in the opposite direction again, in line with the wider market retreat today.

ETH has declined 2% on the day in a fall to $2,528 at the time of writing. The asset failed to break resistance at $2,600 late last week and has followed the rest of the market into the red this week as US President Donald TRUMP started dishing out his trade tariff letters.

Ethereum is still tightly range-bound, in a sideways channel where it has been stuck for the past two months.