Nintendo Switch Shatters Records: Fastest-Selling Gaming Hardware in US History
Move over, Wall Street—Nintendo just printed its own stimulus package. The Switch isn't just winning; it's rewriting the rulebook on hardware sales velocity.
How fast? Try 'fastest in US history' fast. No vague 'strong performance' here—this is a console eating competitors' lunch while hedge funds still debate Web3 gaming tokens.
The real flex? Doing it in 2025, when every finfluencer swore physical hardware was dead. Maybe focus less on metaverse land grabs and more on actual fun, eh?
The gaming industry saw a surge amid tariffs
The Switch 2 has way more storage, higher quality video output, maximum frame rates, and a bigger screen than both the original Switch and 2021’s Switch OLED. The original Switch cost $300, the OLED $350. Now the price of Switch 2 is $449.99.
When asked if Nintendo priced the console correctly, Piscatella said, “Day 1 buyers are going to be the least price sensitive. They still WOULD have bought if the Switch 2 launched at an even higher price,” he said. “The real test will be during the holiday, when more mass market/gift buyers will be considering a purchase.”
In addition, due to Trump’s tariffs, the cost of all accessories for the Nintendo Switch 2 went up. This shows the effort to evaluate the potential impact of Trump’s tariffs. However, this was also across the board.
After the tariffs, the Xbox Series S with 512GB of storage costs $379.99 in the US, up from $299.99. The Xbox Series X goes for $599.99 instead of $499.99. Meanwhile, the special edition of the Xbox Wireless Controller increased $10 to $79.99.
However, even after the rocky tariff period, the total spending in the US on gaming hardware in June 2025 showed year-over-year growth of 249%, reaching $978 million according to Circana. This set a new record for hardware spending in June in the US, surpassing the $608 million recorded in June 2008.
Also, across the board, $4.4 billion was spent on video games in June, with the Switch 2 helping bolster this figure with its launch lineup.
Nintendo Announces Pokémon Legends Switch 2 Bundle
Nintendo has officially revealed a brand-new Switch 2 bundle with its upcoming hit game, Pokémon Legends: Z-A. After the limited-time Mario Kart World bundle, this is the second big bundle for the new system.
Ad: Nintendo Switch 2 Console + Pokémon: Legends Z-A Nintendo Switch 2 Edition Bundle (Digital Download in Console) pre-order on Target => https://t.co/ZyVTao8UAa pic.twitter.com/VUa0rw4oNN
— SOLELINKS (@SOLELINKS) July 22, 2025
This bundle has no unique artwork or special edition hardware like other Pokémon-themed consoles, like the Pokémon Sword and Shield Switch Lite. It’s a simple package for fans who can’t wait to start the next journey.
Preorders for the combo are now open at major retailers for $499.99, matching the price of the Mario Kart World combo. Those in possession of a Switch 2 can, however, preorder Pokémon Legends: Z-A independently from Amazon or Target for $69.99.
KEY Difference Wire helps crypto brands break through and dominate headlines fast
