Midjourney Stuns the Tech World with Groundbreaking AI Video Generation Model
Midjourney just flipped the script on generative AI—launching its first video synthesis model that'll make Hollywood execs sweat into their avocado toast.
The silent disruptor drops its visual bombshell
No press releases, no VC fanfare—just a seismic shift in synthetic media. Early demos show photorealistic 30-second clips generated from text prompts, with temporal coherence that puts legacy frame-by-frame approaches to shame.
Wall Street's predictable freakout
Cue the obligatory 15% drop in Adobe's stock as analysts scramble to price in the disruption. Meanwhile, crypto bros are already minting 'AI film director' NFTs—because nothing says innovation like speculative JPEGs.
Midjourney says it will charge 8x more for a video generation
Had a chance to try out @midjourney video!
Really impressed by a bunch of my outputs – it makes a big difference to start from a quality image, and the coherence is strong.
The auto-prompting is great. And it's also a relatively fast and cheap model, which never hurts 😅 pic.twitter.com/yvf3nN9dmC
— Justine Moore (@venturetwins) June 18, 2025
The Midjourney team said it WOULD charge 8x more for a video generation than a typical image generation, meaning subscribers will run out of their monthly allotted generations much faster when creating videos than images. It also mentioned that it planned to develop AI models for producing 3D rendering and real-time AI models.
The cheapest way to try out V1 at launch will be by subscribing to Midjourney’s $10-per-month Basic plan. Subscribers to Midjourney’s $60-a-month Pro plan and $120-a-month Mega plan will have unlimited video generations in the company’s slower “Relax” mode. Midjourney said it will reassess its pricing for video models over the next month. Holz claimed that Midjourney’s prices were over 25 times cheaper than what the market had shipped before.
“Our goal is to give you something fun, easy, beautiful, and affordable so that everyone can explore. We think we’ve struck a solid balance. Though many of you will feel a need to upgrade at least one tier for more fast-minutes.”
–David Holz, CEO at Midjourney
According to Holz, the actual costs of producing models and the prices Midjourney charged were challenging to predict. He added that the company would do its best to give users access right now. However, he clarified that the Midjourney team would watch everyone use the technology over the next month and adjust everything to ensure the company was operating sustainably.
Holz says models capable of real-time open-world simulations are next
The Midjourney CEO laid out next year’s plans, claiming that the inevitable destination of V1’s technology was models capable of real-time open-world simulations. Basically, the company was looking to build an AI system that generated imagery in real time. Users could command it to move around in a 3D space where the environments and characters also moved, and users could interact with everything.
Holz pointed out that to do this, the company needed visuals (our first image models), it needed to make those images move (video models), users needed to be able to move themselves through space (3D models), and they needed to be able to do this all fast (real-time models). He added that the next year involved building these pieces individually, releasing them, and slowly putting them together into a unified system. The Midjourney boss said it might be expensive at first, but the final product would be something everyone could use.
Holz promised that more would come from his company over the next few weeks and months, adding that his team had learned a lot while building video models. He also pointed out that much of this learning would return to Midjourney’s image models in the coming weeks or months. But for now, Holz says to press “Animate”—and make those images move.
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