Elon Musk Plans to Allocate Up to 30% of SpaceX IPO to Retail Investors in Landmark Move

SpaceX is preparing a groundbreaking initial public offering that could value the company near $1.75 trillion, with Elon Musk directing up to 30% of shares toward retail investors. According to Reuters, SpaceX CFO Bret Johnsen has informed Wall Street banks of the unprecedented allocation structure, which aims to capitalize on strong demand from everyday investors who have followed Musk's ventures for years. The plan—still subject to change—represents a deliberate shift toward longer-term shareholder bases, with expectations that retail investors and loyal family offices will hold positions beyond the immediate post-IPO period.

Elon cuts jobs at X and pushes revenue as IPO plans move forward

At the same time, Elon is still busy making changes inside X, having removed its chief marketing officer, Angela Zepeda, who had been in the role since September 2024. Her exit came after Elon announced a merger between xAI and SpaceX.

X also cut more than 20 employees in recent weeks. These were nontechnical roles across marketing and other teams. These jobs were seen as overlapping with roles inside the combined structure.

Staff who remain at X are now focused on revenue. Jon Shulkin is leading that effort. Jon is the chief revenue officer at xAI and also a partner at Valor Equity Partners. His role covers both the social platform and the AI business.

Revenue numbers show the current position. U.S. ad revenue at X is expected to rise 1.5% to $1.27 billion. Global ad sales are projected to increase 2.2% to $2.19 billion. Back in 2021, before Elon took the company private, Twitter reported $4.51 billion in advertising revenue.

These changes are happening while SpaceX moves closer to its public debut.

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