SharpLink Co-CEO Joseph Chalom on Being Dubbed the ’MicroStrategy of Ethereum’ - Here’s Why It Matters
SharpLink's Bold Bet: How One Company Is Positioning Itself as Ethereum's Answer to MicroStrategy
The Corporate Pivot
Joseph Chalom isn't shy about the comparison. When analysts started calling SharpLink the 'MicroStrategy of Ethereum,' his team leaned into the narrative—hard. While traditional finance guys were still debating whether crypto belonged in corporate treasuries, SharpLink was quietly accumulating ETH like it was going out of style.
The Strategy Behind the Hype
Chalom's playbook mirrors MicroStrategy's Bitcoin gambit but with an Ethereum twist. Instead of parking cash in low-yield bonds, they're deploying capital into ETH—betting that smart contract platforms will eat traditional finance. Their treasury strategy now looks more like a hedge fund's crypto play than a traditional corporate balance sheet.
Why Ethereum Over Bitcoin?
It's not just about store-of-value—it's about utility. SharpLink's betting Ethereum's ecosystem will drive more than just price appreciation. They're staking, participating in DeFi protocols, and building infrastructure that leverages the network effect. Traditional corporations? Still trying to figure out how blockchain works beyond the PowerPoint slide.
The Cynical Take
Wall Street analysts—who missed Bitcoin's rise entirely—are now calling it 'bold innovation' when a company does what any crypto-native would've done years ago. Meanwhile, SharpLink keeps stacking ETH while traditional finance plays catch-up. Sometimes the future arrives whether you're ready or not.
From BlackRock to SharpLink
Chalom spent 20 years at BlackRock, where his career spanned both traditional finance and digital assets. He points to two accomplishments that defined his tenure: scaling Aladdin, BlackRock’s enterprise risk management system used by many of the world’s largest asset managers, and later leading the firm’s digital asset team.
That latter role focused on bridging traditional investors with crypto markets, preparing institutions for the shift he believes is inevitable.
After retiring from BlackRock in June 2025, Chalom was pulled back into the industry following a conversation with co-founder of Ethereum and CEO of Consensys, Joseph Lubin, who now serves as chairman of SharpLink’s board.
“We both have a vision of a world where more efficient systems allow the exchange of value in a fundamentally different way than exists today,” Chalom said, pointing to Ethereum’s ability to settle transactions trustlessly and instantly.
On Being Called the ‘MicroStrategy of Ethereum’
The comparison to Michael Saylor’s MicroStrategy, which famously accumulated billions of dollars in Bitcoin, has followed SharpLink since it began deploying its capital into ETH. Chalom acknowledges the parallel while stressing the differences between Bitcoin and Ethereum.
“Michael Saylor has demonstrated that over a multi-year period, you can have a public company that buys a crypto asset and that company can trade at a premium in value,” he said.
“We are trying to do a very similar thing with Ethereum, which is be a public treasury, raise capital from investors, buy Ethereum, and allow investors to participate in three things: capital appreciation, staking yield, and supporting the ecosystem,” Chalom said.
Unlike Bitcoin, he added, Ethereum is a productive asset. Staking ETH can generate yield that is considered revenue, giving SharpLink an additional income stream.
“We tip our hat to Michael Saylor in demonstrating that a crypto strategy in a treasury can work,” Chalom said. “We just think Ethereum is a more ideal treasury asset.”
Ethereum, Tokenization, and the Long-Term Opportunity
Chalom frames SharpLink’s mission around what he calls the “long-term Ethereum opportunity,” which he breaks down into three categories: stablecoins, tokenized real-world assets, and broader financial and non-financial applications.
Stablecoins, the majority of which are issued on Ethereum or its LAYER 2 networks, have grown into a $275 billion market. U.S. Treasury Secretary Janet Yellen has suggested that it could rise to several trillion in the coming years.
Tokenization of traditional assets is the second leg of the thesis. From tokenized treasuries to equities and funds, Chalom sees programmable, instantly settling assets as a structural shift away from legacy systems that take days to settle.
“When assets or securities or funds are held in tokenized format, they are programmable, tradable, sometimes 24/7, and most importantly, they settle instantly,” he said.
Finally, as more real-world activity is represented in tokenized FORM on Ethereum, demand for ETH as the network’s native asset should rise. Chalom points to a framework: Historically, every $2 of high-quality assets secured on Ethereum translates into roughly a $1 increase in ETH’s market cap.
“We’re accumulating as much ether as possible right now at the current prices, because we see significant appreciation in its value,” he said.
On June 2nd, we’ve raised $2.6B in capital and bought more than 700k ETH
Our Co-CEO @joechalom on recent achievements during Q2 Earnings Call pic.twitter.com/w9BqJcQWqI
Competition and Differentiation
SharpLink is not alone in pursuing an Ethereum-focused treasury strategy. Rival BitMine has announced plans for a massive $24.5 billion raise to build its own ETH war chest, a sign of how corporate ether accumulation is accelerating. With ETH hovering NEAR record highs, institutions are targeting a larger share of the supply.
Chalom welcomes the competition. “If others have the same investment thesis, it means some of the best minds are validating this thesis, and we actually welcome that.”
Still, he argues that SharpLink is uniquely positioned. The firm has built a team of institutional-grade investors and strategists and maintains a strategic partnership with ConsenSys, the Ethereum development company founded by Lubin.
“That partnership gives us opportunities to participate in DeFi, capture the most expert staking yields, and potentially build Ethereum-denominated operating companies,” he said. “That is a true differentiator.”
Regulation and Institutional Access
Chalom is optimistic about the regulatory environment in the U.S., pointing to two developments: the GENIUS Act, which clarifies ownership and participation in crypto, and the pending CLARITY Act, which lays out market structure.
Historically, institutions faced challenges around custody and mandates. But with ETFs now available and a public company wrapper via SharpLink’s Nasdaq listing, access is expanding.
“Owning ETH through SharpLink is just like owning an equity,” Chalom said. “That is the first unlock. The second unlock is regulatory clarity. The headwinds have been released, and we’re at the point where there is a well-defined institutional path to owning Ethereum.”
Looking Back: The First ETF Launch
Chalom also reflects on his time at BlackRock during the approval of the first bitcoin and Ethereum exchange-traded products in 2024, which he describes as “a seminal moment in the adoption of crypto by traditional institutions.”
Those launches brought over $100 billion of traditional capital into Bitcoin and Ethereum, he notes, and set the stage for companies like SharpLink to strengthen the bridge between traditional markets and digital assets.
“I still think it’s early in the investment opportunity in Ethereum,” Chalom adds, comparing the current moment to the early days of the internet. “The most transformation is ahead of us.”
As SharpLink leans into its Ethereum-centric strategy, the comparisons to MicroStrategy may persist. But Chalom insists the company’s approach is more than a trade—it’s about building a long-term platform around a productive, revenue-generating, and programmable network asset.
Whether SharpLink ultimately becomes known as the “MicroStrategy of Ethereum” or something else, the company’s moves will remain closely watched by both Wall Street and the crypto community.
Price Action
SharpLink Gaming Inc. (NASDAQ: SBET) has delivered a considerable rally in 2025, with shares up 128% year-to-date at $18.46 despite a volatile trading range.
The stock surged to a 52-week high of $124.12 earlier this year on the back of its aggressive Ethereum treasury strategy, before retracing as markets absorbed the scale of its purchases. Still, with a market cap of $3.22 billion, SharpLink remains one of the most closely watched public companies, tying its fortunes directly to ETH.
