OnlyFans Hits $8B Valuation—But Can Rivals Like SUBBD & $1M ICOs Disrupt the Game?

Content platforms are printing money—but who's actually cashing in?

When OnlyFans' $8 billion valuation drops jaws, you know the creator economy's gone full Wall Street. Meanwhile, upstarts like SUBBD are rewriting the rules, and ICOs keep raking in seven figures like it's 2017.

The new gold rush? Your attention.

SUBHEAD: Platform Wars Heat Up

OnlyFans built an empire on exclusivity. Now competitors are betting decentralization and tokenized incentives can lure creators away from the 80/20 revenue split. SUBBD's play? Let creators keep 90%—and throw in crypto rewards for engagement.

SUBHEAD: ICOs Make a Comeback

That $1 million raise isn't nostalgia—it's proof investors still chase the dopamine hit of early-stage crypto plays. Never mind that most will crash harder than a TikTok stock tip.

The verdict? These platforms aren't just selling content—they're selling the fantasy of financial freedom. And as any trader knows, fantasies are always worth more than reality.

Creators Are Rethinking the Platforms They Rely On

When OnlyFans owner Leonid Radvinsky entered talks to sell the platform, the deal was reportedly valued at $8 billion. Yet with a sales multiple of just 1.2x on its reported $6.6 billion in gross revenue from 2023, that price tag starts to look difficult to justify

REPORT: OnlyFans brought in $1.7 billion more than NBA player salaries according to a new report from Sportskeeda.

In the 2023 year, OF creators made a whopping $6.6 billion.

The NBA players on the other hand, which includes star players like LeBron James and Steph Curry,… pic.twitter.com/0v3SjE0lAG

This suggests, however, that investors are pricing in long-term dominance, brand entrenchment, and confidence that the platform will continue generating massive cash flow.

OnlyFans may still be raking in profits, but without meaningful innovation, it’s starting to look like a modern-day Nokia. It’s confident in its position but unprepared for what’s coming next.

Because the truth is that the curtain is closing on Web2. It doesn’t take much to spark an exodus when creators realize their income and presence can be deleted overnight.

Just ask Bonnie Blue. Her ban from OnlyFans took place before she could stage her “petting zoo” challenge.

Bonnie Blue has been permanently banned from OnlyFans over her planned ‘petting zoo’ stunt in a glass box pic.twitter.com/gC4jxhH32V

As a result, her million-dollar income stream vanished in an instant. Today, creators often compete for shock value just to get noticed and convert subscribers because the alternatives aren’t any safer. Using Instagram or YouTube to market themselves carries the same risks, especially when even PG content can cross the invisible lines of what those platforms tolerate.

So if creators can’t pull a “Bonnie,” how are they supposed to make money?

What’s worse is that even when creators find real success on OnlyFans, 20% of their income is taken off the top. That cut can climb to 70% once you factor in managers and agencies handling content, marketing, and messaging.

That’s why the shift has already begun, with creators wanting more control. And the platforms that offer it while evolving with both creator and fan needs are the ones that will win.

OnlyFans reportedly has over 3.5 million active creators. Submitted accounts dropped to 170,000 in both November 2024 and February 2025, with a spike to over 200,000 applications in January 2025 in between. That contrast could be a sign of growing hesitation among creators.

And even a fraction of that user base rethinking their future could spark a major migration.

SUBBD is the platform trying to lead creators out of the restrictive grips of Web2 as it was designed from day one to put creators and fans at the center of everything.

Although its current user base may be smaller than OnlyFans’, its foundation of on-chain ownership, flexible monetization, and tools powered by crypto and AI could ultimately deliver it an even larger audience.

SUBBD Makes Creating Easier, Discoverability Smarter, and Earnings Fairer

Creators are tired of platforms that dictate the rules and keep most of the rewards. SUBBD flips that dynamic, letting them keep more, reach their audience directly, and build something that lasts.

Over on its AI tech stack, SUBBD automates the backend work that usually slows creators down. Images and videos are automatically tagged using models like Florence-2 and Tag2Text. Audio content, on the other hand, is transcribed using Whisper. This makes everything searchable by theme, tone, or context so fans can find exactly what they’re looking for.

Thus, creators no longer need to spend time adding metadata or writing captions. Their content is organized, discoverable, and ready to generate revenue from the moment it’s uploaded.

That also means creators don’t have to rely on virality or shock value to grow. SUBBD makes it so much easier to get found through smart, intent-based search, not algorithms or trends.

SUBBD also includes AI Creator Chat, a digital assistant trained to reflect each creator’s voice and style. Fans can chat, get updates, or interact more personally without creators having to be online 24/7. It’s scalable engagement that still feels authentic.

What’s more is that instead of taking up to 70% in combined platform and agency fees like OnlyFans, SUBBD charges a flat 20%. This fee covers infrastructure, ongoing R&D, and access to powerful built-in AI tools that streamline a creator’s entire workflow.

More tools are already in development, and the platform continues to release features that make creators’ work easier, their audience reach wider, and their income streams more dependable.

You Missed the OnlyFans Exit – You Don’t Want to Miss SUBBD’s Entry

When the creator exodus kicks into high gear, the ones backing the right platform – one actually built for creators and fans – could be looking at their own Radvinsky moment.

Not everyone gets an $8 billion exit, but supporting the right infrastructure early? That’s where those stories start.

The SUBBD platform is already live, with over 2,000 creators using its tools to manage content, engage fans, and earn without middlemen.

Core functions such as payments, tipping, staking, content unlocks, and governance all operate on the $SUBBD token, directly linking the platform’s growth to real utility rather than hype.

Owning SUBBD now means getting ahead of a shift that’s already underway. Head to the SUBBD presale site and secure your tokens using ETH, BNB, USDT, or even a bank card.

Connect your wallet (Best Wallet is the official self-custody partner), and you’ll be ready to claim at the end of the presale.

Stake your SUBBD for a fixed 20% APY and help shape the next generation of creator tech.

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