Nasdaq-Listed Real Estate Giant Murano Bets Big on Bitcoin—$500M Equity Deal to Fuel Crypto Treasury Strategy

Wall Street meets Satoshi—again. Murano, the Nasdaq-listed real estate heavyweight, just placed a half-billion-dollar wager on Bitcoin as a treasury asset. Because nothing says 'hedge against inflation' like volatile digital gold, right?

The playbook:
Convert equity into BTC reserves. No half-measures—just a $500M equity deal earmarked for Bitcoin accumulation. Because when traditional real estate yields look shaky, why not pivot to an asset that can swing 20% before lunch?

Why this matters:
Institutional adoption isn't creeping—it's sprinting. First MicroStrategy, then Tesla, now a major property player loading up on blockchain-based 'hard money.' The corporate treasury playbook is getting rewritten in real-time—with more volatility and way fewer boring bond coupons.

The cynical take:
Nothing unshackles a stodgy balance sheet like FOMO. When your competitors are moon-bagging BTC gains, even conservative CFOs start eyeing the crypto markets. Just don't mention the 2022 crash at the shareholder meeting.

Murano Builds Bitcoin Strategy

The company stressed that it will continue with its CORE real estate strategy and operate its Mexican hotel and resort business, while using the operating cash flows, real estate assets, and capital market access to create a robust Bitcoin stack over time.

The initiative aims to enhance capital efficiency and liquidity, generating improved yield for shareholders, the release read.

Cohen & Company Capital Markets will be the acting financial and strategic advisor for Murano on its Bitcoin Treasury initiative.

Additionally, the firm is considering accepting Bitcoin for payments and BTC reward programs to enhance its hospitality operations.

Following the announcement, Murano’s stock fell 3.32% in after-hours trading, after closing down 1.68% at $10.53 on the Nasdaq on Monday. The stocks are currently trading at $10.53 at the time of writing.

Corporate Treasury BTC Allocations Shouldn’t be About Chasing Trends: Xapo CEO

Murano has become the latest to join the growing wave of corporate crypto treasuries. According to Bitcoin Treasuries, 135 listed firms have deployed this playbook in BTC alone, led by Strategy, Metaplanet, Twenty One, among others.

Seamus Rocca, Chief Executive Officer of Xapo Bank, told Cryptonews that though the rise of corporate treasury allocations to Bitcoin is significant, “it shouldn’t be about chasing trends or building oversized positions.”

“It’s about allocating what a business can afford to hold over a five-to-ten-year horizon, without being forced to sell into volatility,” he said. “Our view has been, and remains, that Bitcoin deserves serious consideration—but with a disciplined, long-term framework: focus on the asset itself, avoid speculative trading, and size positions responsibly.”