Abstract and K-Pop Giant Modhaus Collab—Fans Get Real Power with Blockchain Voting
Web3 meets K-Pop: Abstract’s blockchain platform teams up with Modhaus to turn fan engagement into tangible influence—no more empty ‘interaction’ metrics.
How it works: Tokenized voting rights let stans directly shape artist decisions—from merch designs to tour stops. Finally, a use case for crypto that doesn’t involve degenerate gambling.
The cynical twist: Meanwhile, Wall Street ‘fan tokens’ still promise equity while delivering discount coupons. At least K-Pop stans get what they pay for.
9 Million Minted Photocards
Abstract says it has recorded nearly 2 million Abstract Global Wallets deployed, with a user base largely composed of Gen A and Z consumers with “discretionary spending power in high-GDP markets.” This makes the chain “a uniquely valuable platform for brands looking to activate digitally native, culturally fluent audiences,” it claims.
Meanwhile, launched in 2021, Modhaus is a South Korean entertainment company behind K-pop groups,, and. The company raised $8 million in a series A funding round in late 2023, resulting in a total of $12 million.
The team argues that “fans should hold more power over the production of their favorite artists.” It adds that “Modhaus will expand the role of fans from mere consumers to decision-making producers.”
Cosmo has so far seen 266,000 users, 9 million photocards minted, and 1.5 million monthly transactions.
Moreover, the partnership between these two companies comes as the multi-billion global K-pop fandom market continues to surge, powered by digitally native users.
When it comes to Modhaus’s groups specifically, tripleS has recorded 3.4 million followers and won Best New Female Artist at the major award show, the 2023 MAMA Awards. Furthermore, ARTMS hit #1 on Billboard’s Top New Artist Albums, seeing over 24 million streams on Spotify.
Abstract’s Lee concluded that “together, Cosmo and Abstract aren’t just tech—they’re the prototype for a new cultural operating system. One that brings back what the internet lost: fun, ownership, and unapologetic creativity.”
You may also like: K-pop Giant and BTS Label HYBE Abandons Blockchain Project Major South Korean record label HYBE has shuttered its blockchain project Binary Korea less than three years after launch due to poor financial performance. The Seoul-based subsidiary will merge with HYBE. Meanwhile, the parent company will focus on the entertainment side of business, specifically artist management. According to AlphaBiz, HYBE stated that the goal of this merger is to “enhance management efficiency.” The report further alleges that Binary Korea has been quite...