Mastercard, Bitget Wallet & Immersve Disrupt Finance with UK/EU Crypto Card Launch

Crypto just got a turbocharged spending spree. Mastercard teams up with Bitget Wallet and Immersve to drop a game-changing crypto card across the UK and EU—because apparently traditional banks weren’t moving slow enough.

Spend your digital assets like cash

No more swapping to fiat before buying your latte. The trio’s new card bridges the gap between crypto hodling and real-world spending—while Visa watches from the sidelines.

Regulators hate this one trick

The launch proves crypto’s creeping into mainstream finance, whether legacy players like it or not. Just don’t ask about the tax implications—your accountant’s headache is their growth metric.

“Critical Step in Bringing Digital Assets Closer to Mainstream Utility”

Bitget Wallet claims to have over 80 million users globally. Its card is now available through the Bitget Wallet app. It supports real-time funding via onchain swaps and deposits.

The crypto card leverages Mastercard Digital First technology to enable users to apply for the card digitally. “Within minutes,” they can add it to their mobile wallets and use it at both physical and online merchants.

Moreover, Immersve is a principal member of the Mastercard network and a registered Financial Services Provider. Its issuing-as-a-service platform supports both centralized and decentralized payment experiences, the announcement says. The partnership with Immersve allows transactions to settle onchain through crypto-to-fiat conversion. At the same time, it abides by Mastercard’s regulatory requirements, including KYC and AML.

Meanwhile, the partners announced the new product at thetoday.

“Digital wallets are quickly becoming as ubiquitous as email addresses,” said Scott Abrahams, executive vice president, Global Partnerships at Mastercard. “We’re committed to working with innovative companies like Bitget Wallet and Immersve to make crypto transactions simple, secure, and accessible at scale. This is a critical step in bringing digital assets closer to mainstream utility.”

Partnering with teams like Mastercard and Bitget Wallet is “exactly how we scale real-world crypto use,” adds Immersve CEO Jerome Faury. “We’re […] allowing users to spend crypto as easily as they spend fiat—on a global scale.”

Meanwhile, in January this year, the wallet revealed its PayFi (Payment Finance) strategy. The goal is to redefine crypto’s role in personal finance by shifting it from a passive investment to an active financial tool for everyday use, the team said.

In late April, Bidget Wallet announced its integration with the universal crypto payment gateway. This allows merchants to accept stablecoin payments from Bitget Wallet users.

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