Fold Goes Mainstream: Nasdaq-Listed Firm Rolls Out Bitcoin Gift Cards—Because Plastic Was Too Last Decade
Wall Street meets crypto in the most corporate way possible—gift cards. Fold, now trading on Nasdaq, just launched Bitcoin-denominated gift cards, blending institutional credibility with digital asset utility.
Why it matters: This isn’t your cousin’s crypto side hustle. A publicly traded company offering Bitcoin products signals growing acceptance—or at least a desperate grab for blockchain hype.
The fine print: Users can convert fiat to BTC via gift cards, perfect for those who think ’self-custody’ sounds like a prison term. Meanwhile, traditional banks are still figuring out how to spell ’blockchain.’
Bottom line: Fold’s move is either genius onboarding for normies... or another case of legacy finance slapping crypto paint on old products. Either way, the suits are finally playing our game—just don’t expect them to HODL.
Gifting Between $25 and $500 in BTC
Fold has developed the Bitcoin Gift Card in partnership with, a provider of gift card issuance and program management services. Totus has access to over 150,000 points of distribution nationwide, they claim.
Therefore, it will enable Fold to distribute the card to retailers broadly. At the same time, it will allow these retailers to reach new customers and reward existing ones.
“The Fold bitcoin gift card is an easy and convenient way to buy bitcoin for friends, family, and anyone you want to introduce to bitcoin,” the website says. Also, bulk orders are available for teams, employees, or clients.
The buyer can choose a set amount between $25 and $500.
To redeem the card, the receiver needs a Fold account registration and verification. Funds will go directly into the Bitcoin balance with Fold. From there, owners can send the funds to any on-chain Bitcoin address.
Meanwhile, Fold has over 1,485 BTC in its treasury. It says it aims to integrate BTC into everyday financial experiences via its products like the Fold App, Fold Credit Card, Fold Card, and now Bitcoin Gift Card.
Recently, Fold’s leadership team rang the Nasdaq Opening Bell at thein Times Square, New York, USA, to celebrate its recent public listing.
Still processing this surreal moment.
Thank you to everyone who helped us get here. It doesn’t happen without each of you.
Video credit: Nasdaq, Inc pic.twitter.com/CmF7WkmzoM
Reeves commented that ringing the bell at Nasdaq is “a celebration of the journey from Bitcoin’s edges to the heart of global finance.”
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