Nexo Stages Crypto Comeback on Trump Jr.’s Bulgarian Stage

Bulgaria just became the unlikely backdrop for Nexo’s U.S. return play—complete with a cameo from Donald Trump Jr. The lending platform, which exited American markets in 2022 amid regulatory heat, chose a Sofia event with the political heir to telegraph its stateside revival.

Timing is everything: The announcement drops as U.S. crypto firms face mounting SEC scrutiny. Nexo’s pivot? A classic ’regulatory arbitrage’ play—launch where they chase you least.

Trump Jr.’s presence adds theatrical flair, though insiders whisper the real show was backchannel talks with Balkan regulators. Because nothing says ’compliant comeback’ like schmoozing in a jurisdiction famous for its... flexible banking oversight.

One hedge fund manager quipped: ’They’ll relaunch with 8% APY—just enough to lure yield-starved Americans before the next crackdown.’

Nexo to Reenter U.S. in Coming Months

Nexo co-founder Antoni Trenchev confirmed that the company is preparing for a return to the U.S. in the coming months.

He noted ongoing “constructive” discussions with regulators, including the U.S. Securities and Exchange Commission (SEC), though specific details remain undisclosed.

“We see the opportunity for the financial sector and want to ensure we bring that back to the U.S.,” said Donald Trump Jr.

Trenchev clarified that Trump Jr. is not directly assisting Nexo’s regulatory navigation but is instead promoting broader crypto adoption in the U.S.

“He’s spreading the message that crypto is important to the United States and setting the stage,” Trenchev explained.

Nexo, headquartered in the Cayman Islands, exited the U.S. market following regulatory clashes over its crypto lending products, culminating in a multimillion-dollar settlement in early 2023.

Our historic re-entry was unveiled at an exclusive event with Donald Trump Jr., Gila Gamliel, Israel’s Minister of Innovation, Science, and Technology, and Antoni Trenchev, Co-Founder of Nexo.

The company’s decision to return coincides with a notable shift in Washington’s stance toward digital assets under President Trump’s administration.

Since taking office, President Trump has championed a more crypto-friendly regulatory environment, pausing SEC lawsuits against crypto firms and easing banking guidelines related to digital assets.

The Trump family itself is expanding its footprint in the crypto space through World Liberty Financial, where Trump Jr. serves as an ambassador.

Describing a “tectonic shift” in U.S. crypto policy, Trenchev emphasized that real progress is underway to position America as a hub for digital finance.

Nexo’s Sofia event, attended by figures like Israel’s Minister of Innovation Gila Gamliel, underscored the growing alignment between U.S. enterprise and global capital.

Nexo offers a range of crypto services, including trading, crypto-backed loans, and exchange platforms, positioning itself to capitalize on the evolving U.S. market landscape.

Crypto-Friendly Paul Atkins Sworn as SEC Chair

As reported, Paul Atkins was sworn in as Chairman of the SEC last week, marking a leadership shift that is being welcomed by the digital asset industry.

Under Atkins’ leadership, the SEC has already withdrawn or delayed several prominent cases against crypto firms.

The agency dropped its lawsuits against Coinbase and Cumberland DRW earlier this year, and a separate investigation into Uniswap Labs closed in February without enforcement action.

Last week, the agency also closed its investigation into CyberKongz, a prominent Ethereum-based NFT and gaming project, with no enforcement action taken.

More recently, the SEC announced it would not pursue further legal action against Richard Schueler, better known as Richard Heart, the founder of Hex, PulseChain, and PulseX.