Coinbase Expands Into Stock Trading and Prediction Markets as Part of ’Everything App’ Strategy

Coinbase isn't just playing defense anymore. The crypto giant just threw down the gauntlet at traditional finance—and your broker's app—by launching stock trading and prediction markets. Welcome to phase one of their 'everything app' gambit.

The Super-App Ambition

Forget just buying Bitcoin. The move signals a deliberate pivot from a crypto-only exchange to a one-stop financial hub. It's a direct shot across the bow of legacy platforms, betting that users crave a unified experience for both traditional and digital assets. The logic is simple: capture the entire portfolio, not just the speculative slice.

Prediction Markets: The Wild Card

This is where it gets spicy. By integrating prediction markets—where users can bet on real-world outcomes—Coinbase is tapping into a deep, often overlooked human desire: to have a financial stake in what happens next. It's a feature that blurs the line between investing and gaming, and it could be the secret sauce for user engagement that boring old stock charts just can't match.

A Calculated Power Play

The expansion isn't just about new products; it's a strategic land grab for user attention and capital. In one fell swoop, Coinbase aims to make your brokerage account feel antiquated and your crypto wallet feel incomplete. They're banking on convenience to win—because let's be honest, managing six different financial apps is a first-world problem most of us are tired of solving.

The strategy is clear: become so embedded in a user's financial life that leaving becomes a logistical nightmare. After all, the best business model in finance has always been the one that makes it slightly painful to take your money elsewhere.

“Coinbase is now the best place to trade every asset, not just crypto,” said Brian Armstrong at Coinbase’s product showcase.

Coinbase Bridges Crypto and TradeFi, Deepens DeFi Integration With SOL

Coinbase’s integrated stock trading feature shifts its Core crypto focus into the broader retail investing stack, competing directly with rivals.

Additionally, the exchange outlined a tokenization roadmap aimed at eventually bringing more traditional assets on-chain, such as equities.

“In time, we believe everything will be tokenized, and bringing stocks to Coinbase is an important milestone toward enabling tokenized stocks,” a company blog read.

Dubbed ‘Coinbase Tokenize,’ the institutional platform for tokenizing real-world assets will comprise all infrastructure to “power access” to tokenized stocks.

Besides, Coinbase is also launching its trading integration to include direct access to solana tokens in the coming weeks.

“You will be able to trade millions of tokens on one of the fastest and most cost-efficient blockchains, from the moment they launch, directly in the main Coinbase app.”

Furthermore, the Coinbase business platform is rolling out an expanded API suite spanning custody, payments, trading, and stablecoins.

COIN Stock Responds by Dropping 3.3%, Down Over 20% in 2025

Coinbase (COIN) stock fell by 3.33% in the afternoon session following its ‘System Update’ event.

The ongoing bearish sentiment in the broader crypto market remains entrenched, causing repercussions on COIN and Bitcoin prices. BTC faced rejection at $90,000, breaking a critical bullish trend line at $86,450. The largest crypto fell 1.06% in the last 24 hours and is trading at $86,620 at press time.

According to Google Finance data, Coinbase shares are down more than 20% this year. The company’s shares have been extremely volatile, having had 51 moves greater than 5% over the last year.