Coinbase’s “Everything Is Fine” Campaign: A Masterclass in Crypto Dark Humor
Coinbase just dropped a campaign so brutally honest it hurts—wrapped in the kind of dark humor only crypto natives truly get. While traditional finance clutches its pearls, the exchange leans into market chaos with a wink.
When Satire Meets Survival
No sugarcoating here. The campaign’s unflinching embrace of volatility trolls both crypto skeptics and moonboys alike. It’s a middle finger to ‘stable’ markets—and a rallying cry for those who thrive in the chaos.
Why This Cuts Deep
Banks preach ‘risk management’ while gambling with fractional reserves. Coinbase? It hands you a meme and a trading interface. The contrast couldn’t be sharper—or more deliciously cynical.
Bullish take: If you’re not laughing, you’re not built for crypto winters. And if you are? Well, everything *is* fine.
Bitcoin Profit Supply Drops to 91%—Swissblock Flags Critical Support Range
A standout moment comes when a wealthy couple drives off in a convertible saying, “We’re off to Dubai, it’s time to jump ship”. It’s a clever jab at the record-breaking millionaire exodus from the UK—16,500 high-net-worth individuals have left the country this year, according to Henley & Partners.
The ad resonated strongly with the crypto community. British podcaster Peter McCormack hailed it as “brilliant”, applauding CEO Brian Armstrong for delivering a campaign that feels raw, honest, and timely.
Rather than pitching blockchain as salvation, Coinbase mirrors consumer frustration—making it not just a financial brand, but a cultural voice. With “Everything Is Fine”, Coinbase may have redefined how crypto connects with the public.
