PSG Just Made Sports History—By Betting Its Treasury on Bitcoin
Move over, hedge funds—football clubs are now playing the crypto game. Paris Saint-Germain just became the first major sports franchise to allocate Bitcoin to its treasury reserves. No vague ’exploring blockchain’ PR fluff here—this is cold, hard BTC on the balance sheet.
Why it matters: Traditional finance still treats crypto like a risky side bet. Meanwhile, a €4B+ football empire just endorsed Bitcoin as a legitimate reserve asset. The message? Institutional adoption isn’t coming—it’s already here.
The cynical take: Maybe they’re just diversifying before UEFA’s next Financial Fair Play crackdown. But let’s be real—when even sports teams trust Bitcoin more than your local bank’s savings account, it’s time to rethink who the ’smart money’ really is.
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This MOVE also echoes a broader trend among institutions embracing Bitcoin. Just days ago, GameStop made headlines with its own BTC acquisition, reportedly climbing to the 13th spot among the largest corporate holders of the asset.
While Bitcoin recently surged to an all-time high of $111,800, a slight pullback has occurred following profit-taking from major holders. Still, the increasing participation from high-profile entities like PSG adds weight to the view that Bitcoin’s role as a long-term store of value is solidifying across sectors far beyond finance.
