MicroStrategy Doubles Down: Adds Another $357M to Bitcoin War Chest

MicroStrategy just dropped another $357 million on bitcoin—proving once again that while traditional finance plays checkers, they're playing 4D chess.

The Accumulation Game

No holding back—the corporate giant keeps stacking sats while Wall Street analysts scratch their heads. They’re not hedging; they’re all-in.

Timing the Market—Or Ignoring It?

Buying big amid volatility? Classic MicroStrategy. They’re betting long while short-term traders sweat every dip.

Corporate Treasury Revolution

Other companies talk diversification—MicroStrategy executes. Their balance sheet now looks more like a crypto whale’s portfolio than a traditional tech firm’s.

Love it or hate it, they’re writing the playbook on corporate bitcoin strategy—while traditional finance still argues about yield curves.

In brief

• MicroStrategy bought 3,081 BTC for 357 million dollars despite Bitcoin falling to 112,000$.
• Its holdings now reach 632,457 BTC, valued at 46.5 billion dollars.
• The company maintains its ambitious targets for 2025, aiming for a BTC yield raised to 30%.

A new targeted purchase of 3,081 BTC

Last week, MicroStrategy announced the purchase of 3,081 bitcoins for an amount of 356.9 million dollars, according to an official filing with the SEC. The average price reached 115,829 dollars, slightly above the recent low of 112,000 dollars recorded on Thursday.

The company now holds 632,457 BTC, bought for 46.5 billion, with an average price of 73,527 dollars. In other words, despite market fluctuations, Saylor remains largely profitable on his massive allocation.

This purchase complements two smaller acquisitions made earlier in August, totaling 430 BTC then 155 BTC. MicroStrategy acquired 3,666 BTC in August, significantly lower than the 31,466 BTC purchased during July. The trend is clear: the pace is slowing down, though conviction remains intact.

An assumed strategy: buy high, ignore the lows

Unlike most investors, Michael Saylor claims an atypical approach. His credo is simple: not to take advantage of corrections, but to strengthen the position even at high prices. “I am going to buy the top forever. bitcoin is the exit strategy,” he stated in 2024.

This vision is explained by a particular reading of bitcoin: not a speculative asset subject to cycles, but a store of value whose future price will inevitably surpass current entry points. For MicroStrategy each purchase, whether made at 30,000 or 115,000 dollars, fits into a long-term trajectory.

However, this radical strategy raises questions. As the buying pace slows, some analysts wonder whether the company is preparing a tactical pause before a more pronounced bullish cycle.

Raised performance targets for 2025

Beyond the volumes purchased, attention is now focused on internal performance indicators. In July, MicroStrategy raised its targets. The BTC yield measuring the variation between its holdings and diluted shares was raised from 25% to 30% for 2025. Similarly, the gain target on BTC was adjusted from 15 to 20 billion dollars.

Already, the 25% mark was surpassed in July, and the indicator reached 25.4% early this week. Since January, the gross bitcoin gains show an impressive additional 113,524 BTC.

This momentum reinforces the idea that MicroStrategy is betting not only on accumulation but also on optimizing its financial results linked to bitcoin. If the buying pace slows, it may be to better adjust the strategy according to set goals, without giving up the ultimate ambition: making bitcoin the backbone of the company’s shareholder value.

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