Thumzup Media Bets Big: $50M Crypto Haul Targets Bitcoin & XRP for 2025 Surge
Thumzup Media just went all-in on crypto—loading up on Bitcoin and XRP in a $50 million power play. Here’s why Wall Street’s sweating.
The Bullish Gambit
No half-measures here. Thumzup’s dumping $50M into two of crypto’s most volatile assets—right as institutional FOMO hits a fever pitch. Bitcoin’s store-of-value narrative? Check. XRP’s cross-border hustle? Double-check.
Timing Is Everything (Except When It’s Not)
The move drops amid a regulatory circus and ETF mania—classic ‘buy when there’s blood in the streets’ logic. Or maybe just FOMO dressed up as strategy.
Bottom Line: Whether this is genius or recklessness depends entirely on whether you’re holding bags or Lambo blueprints. Meanwhile, traditional finance still thinks ‘blockchain’ is a yoga term.
Bitcoin has just hit a new record above $124,000, boosted by hopes of U.S. interest rate cuts, friendlier crypto rules, and rising demand from big investors. The market’s Fear & Greed Index is now at 75, showing strong “Greed”, a sign that traders are feeling bold. In the past week alone, Bitcoin has jumped nearly 7%, and altcoins are also getting a lift as confidence spreads across the market.
This upbeat mood is setting the stage for some bold corporate moves, and one of the latest comes from Thumzup Media, a Nasdaq-listed company with strong political ties. The firm just announced a $50 million fundraising to grow its crypto holdings and mining operations.
Thumzup raised the money through a secondary public share offering at $10 per share. The funds will go into buying new mining equipment and building a bigger digital asset portfolio. Their plan is aggressive, holding up to 90% of their liquid assets in cryptocurrencies.
According to CEO Robert Steele, the plan is to build “durable, revenue-generating assets” while positioning the company as a leader in both mining and treasury management.
Notably, the portfolio will include Bitcoin, Ethereum, Solana, Litecoin, Dogecoin, and now XRP, with a long-term goal of hitting $250 million in total holdings. They also plan to keep some stablecoins like USDC for balance. This MOVE marks a shift for Thumzup from being mainly an ad-tech company to also becoming a serious player in crypto mining and treasury management.
To handle these growing crypto reserves, Thumzup is sticking with Coinbase Prime as its main custodian and broker. CEO Robert Steele called Coinbase a “cornerstone” of their strategy, praising its strong security and ability to handle big transactions.
The two companies have worked together before. In May 2025, Thumzup set up a Bitcoin-backed credit line with Coinbase Prime, giving them access to funds without selling their crypto, a useful tool for staying invested while still having liquidity.
Meanwhile, Donald TRUMP Jr.’s decided to sell a significant portion of his stake. Before the offering closed this week, he held roughly 350,000 shares, making him one of the largest selling shareholders. The sale, part of a broader $50 million raise that netted $46.5 million after fees, also included venture firms and private investors. While Trump Jr.’s entry point into Thumzup isn’t public, his move reflects a wider trend of investors reallocating capital in the fast-moving digital asset space.
Thumzup’s big bet is part of a wider wave of companies diving into digital assets. Just recently, Vivopower teamed up with Crypto.com for custody services, while Japan’s Metaplanet Inc. saw a 468% gain on its bitcoin stash, now worth $2.1 billion. Trump-linked ALT5 Sigma also raised $1.5 billion for its crypto treasury.
With Bitcoin breaking records and corporate demand climbing, the race to build massive crypto treasuries is heating up, and XRP is getting a surprising boost along the way.
