eToro CEO’s $5 Bitcoin Bet Balloons to $50M – The Absurd, True Crypto Rags-to-Riches Tale
From lunch money to generational wealth—how one impulsive crypto buy defied every traditional finance rulebook.
Yoni Assia’s 2010 gamble: Snagging Bitcoin at $5 because ’why not?’ Fast-forward 15 years: A $50M exit that’d make Wall Street veterans choke on their overpriced coffee.
The kicker? He held through three apocalyptic crashes, two regulatory crackdowns, and approximately 47,000 ’Bitcoin is dead’ headlines. Meanwhile, hedge funds still can’t beat the S&P 500.
eToro’s Yoni Assia Joins Squawk Box to unpack the firm’s Nasdaq IPO, $50M Bitcoin bet, and fintech future. With 130+ crypto assets and a $5.5B valuation, eToro eyes Gen Z’s $140T wealth shift, leaving behind rivals like Robinhood.
Imagine this: buying bitcoin at $5 and flipping it for a $50 million profit. That’s the daring move eToro, led by CEO Yoni Assia, pulled off in the early 2010s, well before crypto fever grabbed the world.
In a recent CNBC interview, Assia spilled the details on eToro’s early gamble, a story of foresight, fortune, and a boardroom decision that still stings.
‘Bitcoin is Not Our Business’, eToro Board
eToro dove into crypto when it was an unknown territory. “We were very early,” Assia said, recalling how the company’s treasury snagged Bitcoin at $5, only to watch it rocket to $50,000.
The board, wary of straying from eToro’s core, forced a sale at $50 million as they cleared that Bitcoin is not their business area. Assia, with a sneaky grin, hinted he might’ve “fired” those cautious board members.
eToro’s Nasdaq Sees $192M Profit, Crypto Fuels 25% of Trades
This week, eToro hit a major milestone, listing on Nasdaq after shelving a 2021 SPAC plan. Patience paid off: 2024 saw $192 million in net income, with crypto driving $12 million. Crypto trading now fuels 25% of eToro’s business, up 10% from last year, with over 130 digital assets offered globally.
Vitalik’s eToro Connection
eToro’s crypto cred runs deeper. Ethereum’s Vitalik Buterin once worked from their offices before launching his blockchain revolution, a nod to eToro’s early clout. This only highlights how early eToro was in crypto before the big fintech firms roped in.
It felt like eToro entered Bitcoin in its early stage, only to fumble it. However, it could not be part of their Core investment strategy.
Crypto’s Lasting Impact
Assia remains steadfast: “Crypto is here to stay.” While stocks now drive 75% of revenue, and keep a quarter for digital currency trading. From a $5 Bitcoin bet to Nasdaq’s bright lights, eToro’s journey reflects crypto’s meteoric rise, and its story is far from over.
In a Nutshell
Yoni Assian’s eToro bought Bitcoin for $5 in its initial days, only to sell it at $50,000. Well, the board members, specially eToro may still feel like it was a bad MOVE and should have HODL.
Nevertheless, with some top crypto leaders like Changpeng Zhao seeing Bitcoin cross $1M in the coming years, will Yoni’s eToro consider making a fresh start?
