WhiteBIT Goes Global: U.S. Launch and Times Square Takeover Signal Major Expansion

Another crypto exchange plants its flag in the world's largest economy—this time with a billboard to match.

WhiteBIT, the European-based digital asset platform, just announced its official entry into the United States market. The move marks a significant step in the firm's aggressive global expansion strategy, aiming to capture a slice of the lucrative but fiercely competitive North American crypto landscape.

Times Square Makes It Official

Forget subtle press releases. The exchange chose one of the planet's most iconic advertising spaces—New York's Times Square—to make its American ambitions impossible to ignore. The digital campaign, flashing across massive screens, serves as a loud declaration of intent to both retail traders and institutional players watching from Wall Street a few blocks away.

It's a classic crypto playbook move: use spectacle to generate buzz and signal legitimacy, hoping the market momentum follows. After all, in an industry where perception often drives valuation, a presence in the 'Crossroads of the World' is a powerful brand asset.

Navigating the Regulatory Maze

Launching in the U.S. is no simple feat. It means contending with a complex patchwork of federal and state regulations—a gauntlet that has tripped up numerous offshore exchanges. Success here hinges on more than just marketing bravado; it requires rigorous compliance, robust security protocols, and perhaps a healthy dose of patience with regulators who still view the sector with skepticism.

The global expansion race among crypto exchanges is heating up, driven by a hunt for new users and fresh capital. While established U.S. giants won't cede ground easily, WhiteBIT's splashy entrance proves the battle for market share is far from over. One can't help but wonder if the next bull run will be fueled more by innovative products or by who has the biggest billboard—a cynical nod to finance's enduring love affair with showmanship over substance.

Watch this space. The fight for America's crypto wallets just got another contender.

WhiteBIT, the largest European cryptocurrency exchange by traffic, today announced its official launch in the United States, establishing WhiteBIT US as an independent entity designed to scale and operate locally across the country. The launch marks a strategic expansion into the world’s most regulated and institutionally driven digital asset market.

WhiteBIT US has already obtained its operational licenses and is taking steps to maximize nationwide presence and aims to serve users in all 50 states, reinforcing its commitment to full transparency and compliance-driven growth.

WhiteBIT’s entry brings to the U.S. market its hallmark strengths:, along with profitable earn products that have become a signature feature.

“Our decision to launch in the U.S. is driven not by expansion alone, but by the country’s proactive approach to cryptocurrency and its strong policy of attracting technology companies. The U.S. is focused on growing the industry and strengthening its leadership in blockchain innovation. We are here to contribute to this growth with secure infrastructure, trusted technology, and a long-term commitment to the market.” — Volodymyr Nosov, Founder and CEO of WhiteBIT, President of W Group

Local Presence and U.S. Leadership Team

As part of its long-term rollout strategy, WhiteBIT US has assembled a seasoned team of U.S.-based executives and established its, supported by satellite offices nationwide. This expanded presence strengthens operational execution and positions the company to scale rapidly in key U.S. jurisdictions.

Job Creation Driven by Global Expertise

WhiteBIT has a global team of, contributing to the growth of the global blockchain ecosystem. WhiteBIT US plans to create, bringing onboard specialized local talent. This approach is essential for strengthening blockchain infrastructure, developing scalable products made in the U.S., and driving global expansion from within the country.

Available Products at Launch

Starting today, U.S. users who complete full KYC verification will gain access to:

• Spot Trading
• Instant Exchange
• On/Off Ramp Services

WhiteBIT US plans to further expand U.S. offerings with fiat integration, KYB (corporate onboarding), and institutional services, including custody and liquidity solutions.

Times Square Showcase

This year, WhiteBIT marked its 7‑year anniversary — having grown from a single exchange into the global fintech ecosystem W Group, serving 35 million users worldwide. W Group brings together eight companies under its umbrella, spanning crypto exchange, blockchain infrastructure, payment services, digital banking, analytics, and more.

To mark the milestone, WhiteBIT has unveiled a global brand campaign exploring everyday doubts about crypto and how the exchange has earned users’ trust. Starting from November 28, one of the campaign’s, spotlighting WhiteBIT’s vision for secure, accessible, and globally connected digital finance.

European Security and Compliance Standards for U.S. Users

WhiteBIT enters the U.S. as one of the most secure crypto exchanges globally, backed by a record ofand leading industry certifications. The exchange:

• Is ranked Top 3 in global exchange security by CER.live
• Is the first crypto exchange to receive CCSS (CryptoCurrency Security Standard) Level 3 certification
• Maintains robust AML/KYC compliance protocols
• Offers high liquidity, transparent operations, and competitive trading fees
• Provides users with advantageous Earn programs and rewards

These standards, honed over years serving millions of users in Europe, are now being introduced to the U.S. market as part of WhiteBIT’s mission for global blockchain adoption.

About WhiteBIT

WhiteBIT is the largest European cryptocurrency exchange by traffic, offering over 900 trading pairs, 340+ assets, and supporting 8 fiat currencies. Founded in 2018, the platform is a part of W Group which serves more than 35 million customers globally. WhiteBIT collaborates with Visa, FACEIT, FC Juventus and the Ukrainian national football team. The company is dedicated to driving the widespread adoption of blockchain technology worldwide.