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Brazil’s Banking Giant Itaú Doubles Down on Crypto With Dedicated Digital Assets Division
Brazil’s Banking Giant Itaú Doubles Down on Crypto With Dedicated Digital Assets Division
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Itaú Unibanco just flipped the script—Brazil's largest private asset manager is all-in on crypto.
The institutional move signals Latin America's accelerating embrace of digital finance. No more dipping toes—this is a full-scale plunge into Bitcoin, Ethereum, and beyond.
Why now? Traditional finance finally woke up to the tidal wave of demand. Clients want exposure, and Itaú isn't about to let fintech startups eat their lunch. They're building the rails for the next generation of wealth—whether legacy banks like it or not.
Expect custody services, trading, and tokenized assets. Because nothing says 'innovation' like a 100-year-old bank launching a crypto division while still charging $50 wire fees.
Game on.
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