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Aurora Mobile Goes Bold: Chinese Marketing Giant Shifts to Crypto Treasury Strategy
Aurora Mobile Goes Bold: Chinese Marketing Giant Shifts to Crypto Treasury Strategy
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Breaking the mold—Aurora Mobile just flipped traditional corporate finance the bird. The Chinese marketing powerhouse is diving headfirst into crypto treasury management, joining the ranks of forward-thinking firms hedging against fiat fragility.
Why this matters: When a data-driven player bets on blockchain, Wall Street's spreadsheet jockeys should take notice. Aurora's move signals a quiet exodus from legacy finance—one that doesn't care about your 60/40 portfolio theory.
The subtext? Traditional treasuries are so 2020. In today's economy, companies would rather HODL than watch cash reserves rot at 0.5% interest. One hedge fund manager wearily muttered 'damn degens' before ordering another espresso.
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