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Meliuz Stock Tanks as Brazilian Firm Bets Big on Bitcoin with $32.4M Fundraise

Meliuz Stock Tanks as Brazilian Firm Bets Big on Bitcoin with $32.4M Fundraise

Author:
CoindeskEN
Published:
2025-06-13 14:43:45
10
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Brazilian Firm Meliuz''s Shares Fall After Planning to Raise $32.4M to Buy Bitcoin

Brazilian cashback giant Meliuz just triggered a market freakout—and crypto bulls are loving it.

The Plot Twist No One Saw Coming

Shares cratered 15% after hours when management announced plans to raise $32.4 million... exclusively for Bitcoin purchases. Street analysts scrambled to update models that still value companies based on ''earnings'' and ''cash flow.''

Corporate Treasury 2.0

Move over, MicroStrategy—there''s a new LATAM contender in the corporate Bitcoin arms race. The move mirrors El Salvador''s playbook, but with that special flavor of emerging market volatility.

The Cynic''s Corner

Because nothing says ''confidence in our core business'' like dumping eight figures into an asset that swings 20% before lunch. At least they''re not buying NFTs... yet.

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