Ripple Doubles Down: Aggressive Strategy to Reclaim Crypto Dominance in 2025
Ripple’s playing chess while others play checkers—launching a full-scale offensive to claw back market share.
Bold moves, bigger stakes
The XRP architect isn’t just tweaking its playbook—it’s torching the old one. From ramping up institutional partnerships to pushing regulatory boundaries (again), the company’s betting big on 2025 being its comeback year.
Wall Street’s watching—between sips of overpriced coffee
Banking giants who dismissed crypto in 2022 now eye Ripple’s infrastructure like vultures circling wounded prey. The irony? These same institutions once lobbied against the tech they’re now desperate to co-opt.
Final thought: In a market where ‘disruption’ gets thrown around like confetti, Ripple’s latest power play might actually deserve the hype. Or it’s another overpromise—par for the course in crypto-land.

Ripple Developments
Blockchain infrastructure is proving highly advantageous for payment services and is already being embraced by major players in the industry. Currently, SWIFT is recognized as the largest competitor in global payment infrastructure and is also working on crypto-based solutions. Addressing the audience at the XRP Ledger Apex 2025 event in Singapore, Ripple’s CEO expressed confidence that they could capture a significant portion of SWIFT’s market share within five years.
“SWIFT has two components today — messaging and liquidity. Liquidity belongs to the banks. I believe liquidity is more crucial than messaging. If you provide all the liquidity, it benefits XRP. So, in five years, I WOULD say 14%.”
Achieving such a share would translate into a wider application and possible price surge for XRP Coin. Transaction costs through SWIFT can reach up to 20-30 dollars, whereas on the XRPL network, this is less than 0.01 dollar. On networks like Solana$159, the cost is nearly zero. However, SWIFT is not standing still; it is set to actively integrate blockchain through the upcoming ISO 20022 upgrade in November to retain its market share.
XRP Coin and Legal Proceedings
The latest legal file related to the lawsuit had been returned due to procedural reasons. In April, a 60-day settlement period commenced, and documents for a settlement are expected to be submitted to the court by June 16. Shortly, the lawsuit may officially conclude, leading to a potential increase in XRP Coin’s value. However, failing to file might prolong the appeal process, sparking market concerns and potentially stretching the court case into 2026.
The geopolitical tensions between Iran and the rising oil prices have put pressure on risk markets. XRP Coin lost its 2.3 dollar standing, now targeting the 2.2 dollar support level. If we do not encounter statements escalating the tension, markets could stabilize in the coming hours. The current targets for XRP Coin are 2.38 and 2.55 dollars.
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