Yi He Doubles Down: How Her Partnership with Richard Teng Fortifies Binance’s Future

Binance's co-founder Yi He isn't just holding the line—she's building a new one. Her strategic alignment with CEO Richard Teng signals a deliberate shift from survival mode to aggressive, regulated growth. This isn't a mere leadership tweak; it's a power consolidation.

The Regulatory Rebuild

Forget the old playbook. The duo's focus cuts through post-settlement noise, targeting concrete compliance wins in major markets. They're not asking for permission to exist; they're engineering the frameworks to dominate. It’s a pivot that leaves less agile exchanges scrambling to interpret yesterday's rules.

Operational Muscle Over Marketing Hype

The internal memo is clear: streamline, secure, scale. Active development on the BNB Chain isn't slowing—it's accelerating, with a ruthless focus on utility over speculative tokenomics. User asset security, once a punchline for skeptics, now gets top billing in every product rollout. They're betting that trust, once earned, is the ultimate moat.

A Calculated Bet on Institutional Influx

This leadership lockstep paves a runway for capital that's been circling. By presenting a unified, stable front, Binance bypasses the drama that plagues the sector, directly appealing to funds with compliance checklists longer than a blockchain ledger. The silent message? The casino is closing; the exchange is open for business.

One cynical finance jab? It’s the ultimate rebrand: from crypto’s rebellious offshore exchange to finance’s most diligent new student—complete with the homework done. In the end, the market votes with its volume. And right now, Binance's leadership is making a very compelling case for a bullish ballot.

One of the co-founders of Binance, Yi He, has been appointed as the co-CEO of the exchange alongside Richard Teng. The announcement was made by Teng during the Binance Blockchain Week event. Born in 1988, He has been recognized for her role in strategic planning, brand management, and global expansion since the company’s inception.

Strategic Leadership at Binance Marks a New Era

Yi He’s rise to the executive ranks represents a crucial point in Binance’s ongoing transformation process. Following the departure of the former leader, Changpeng Zhao, Teng’s leadership has stabilized relationships with regulatory bodies. While Teng applies his financial regulation experience to the cryptocurrency market, He’s user-focused and innovative approach is expected to reshape the corporate vision.

In a post on his X account, Teng expressed that He’s contribution is not only substantial at the management level but also pivotal in shaping company culture and community growth. Teng noted, “Yi stands out as one of the key leaders shaping Binance’s vision. Her approach has strengthened the company’s user-centered strategy.” He emphasized that Binance will continue to grow globally as a reliable and regulation-compliant platform.

Innovation and a User-Centric Growth Vision

He is at the Core of strategic decisions aimed at shaping Binance’s future in line with user expectations. She is known for her quiet yet impactful management style and her strong strategic intuition, honed over a career that spans from television hosting to cryptocurrency entrepreneurship. Her leadership in branding and product innovation has been crucial in helping Binance secure a leading position in over 180 countries worldwide.

In this new era, He and Teng aim to strengthen the Web3 infrastructure, targeting to reach one billion users. He commented, “Working alongside Richard is a great honor. We will combine diverse perspectives to sustain global growth responsibly.”