Why Controlling the End User is a Goldmine – Axiom and Google’s Billion-Dollar Playbook
Data isn’t just king—it’s the entire damn kingdom. And the companies that own the end user? They’re printing money while everyone else fights for scraps.
Here’s how Axiom and Google turned user dominance into profit engines.
The monopoly no one talks about
Google’s ad revenue hit $300B last year—not because they make better products, but because they own the eyeballs. Axiom’s shadowy data empire? Same playbook. Track, aggregate, monetize. Rinse and repeat.
Why crypto projects keep failing at this
Decentralized purists hate gatekeepers—until they realize 90% of Web3 traffic still flows through centralized wallets and exchanges. The 'own nothing' ethos collapses when someone else owns your users.
Finance jab: Wall Street figured this out centuries ago—it’s called a toll bridge. Web2 rebranded it as 'platform economics.'
Pump’s revenues have seen a steep decline.
Yet while order-flow volumes are bouncing between Pump and LetsBONK, it doesn’t affect the revenues of the dominant trading bot Axiom.
That’s because while memecoins are launched on Pump or LetsBonk, degen traders are in Axiom’s frontend UI.
Launchpad bonding curves are permissionless, so Axiom simply looks at every new token, detects which launchpad contract it came from and builds a buy/sell button around it.
And traders stick around on Axiom for its comprehensive suite of pro tools like advanced charts, wallet trackers and the integration of other popular trading products (Hyperliquid perps), rebates, etc.
In other words, Axiom — like Google — owns the user. It monetizes whatever launchpad is hot by pointing to any launchpad contract.
Whether it’s web search or onchain degen trading, the game is the same: The interface that commands daily habit and captures the last click captures the money.
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