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Robinhood Makes Bold Move: Sponsors French Soccer Giants OGC Nice in Crypto-Powered Play
Robinhood Makes Bold Move: Sponsors French Soccer Giants OGC Nice in Crypto-Powered Play
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Robinhood just scored a goal in traditional finance’s backyard—by slapping its name on OGC Nice’s jerseys. The trading app, known for democratizing (and sometimes gamifying) stock and crypto purchases, is diving into European sports sponsorship with zero subtlety.
Why soccer? Why France?
Nice isn’t just a Ligue 1 contender—it’s a gateway to European markets where crypto adoption lags behind trading app growth. Robinhood’s betting that fans will associate their brand with the thrill of competition (and maybe ignore the spreads).
The fine print: No word on whether Nice will take transfer fees in DOGE.
Closing jab: Because nothing says 'financial revolution' like paying athletes millions while retail traders eat spreads.
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