El Salvador Doubles Down: Bitcoin Strategy Now Targets Institutional Banking Giants

El Salvador’s bitcoin experiment just leveled up—and Wall Street’s watching. The original crypto-adopter is pivoting from retail hype to institutional infrastructure, betting big on banks rather than street vendors.

From beachfront bonds to banking backrooms

Two years after going all-in on BTC, the Central American nation is shifting gears. Forget souvenir shops accepting satoshis; the game now is courting hedge funds and asset managers. The play? Leverage bitcoin’s scarcity to attract capital flows traditionally reserved for gold or T-bills.

The institutional playbook

Sources hint at dollar-bitcoin swap lines, crypto-collateralized loans, and—irony alert—regulated custody solutions. Because nothing says ‘decentralization’ like JPMorgan-style security protocols.

Will it work? Skeptics smirk at the idea of crypto-anarchists and Goldman Sachs sharing margaritas. But with $200M in reported treasury holdings, El Salvador’s not bluffing—they’re all-in. Again.

El Salvador, three years after making Bitcoin legal tender and mandating merchants to accept bitcoin payments, before earlier this year reversing that rule to make acceptance optional, is reorienting its national cryptocurrency experiment. What began as a populist effort to drive mass adoption and financial inclusion is now shifting to a more pragmatic, institutional-focused strategy aimed at attracting global capital.

Indeed, President Nayib Bukele's initial push for mass adoption in 2021 ultimately saw limited success. The new direction appears to be a condition of a recent $1.4 billion loan agreement with the International Monetary Fund (IMF), which required the government to scale back its public-sector Bitcoin initiatives.

In a new development, the country's Legislative Assembly passed a law on August 7, creating a specific regulatory framework for financial institutions to engage in digital asset services. Financial institutions with at least $50 million in capital may apply for a Digital Asset Service Provider (PSAD) license from the Commission of Digital Assets (CNAD).

Licensed PSADs will be able to offer custody, issue tokenized securities, and facilitate other crypto-related services exclusively for "sophisticated investors" who hold more than $250,000 in liquid assets. The law also provides strong incentives for foreign investment, including a streamlined licensing process and zero capital gains tax on bitcoin.

This pivot comes after a period of mixed results and intense international scrutiny. The International Monetary Fund (IMF) has consistently voiced concerns over the risks that a volatile cryptocurrency poses to financial stability and consumer protection, a stance that has reportedly impacted El Salvador's ability to secure favorable loan terms.

Tourism, one sector hoped to benefit from bitcoin adoption, has seen a notable increase, though the direct correlation to bitcoin usage remains a subject of discussion. The government's flagship "Chivo Wallet" saw initial uptake in usage, but ultimately failed to convince the public, due to Bitcoin price fluctuations. Some businesses have integrated bitcoin payments, often incentivized by government measures, but adoption among the general population appears neither here nor there.

Despite these challenges, the government maintains its commitment to bitcoin. The national reserve, built in part through geothermal-powered mining, contains more than 6,200 bitcoins worth over $740 million. El Salvador is also leveraging its position as a first mover in the space to forge new international partnerships, including a recent memorandum of understanding with Bolivia to provide guidance on digital asset regulation.