Metaplanet Doubles Down: Buys 463 Bitcoin ($53.7M) as Treasury Reserve Asset

Another corporation bets big on Bitcoin—while traditional finance scrambles to explain why they didn't.

The HODL just got real

Tokyo-listed Metaplanet just dropped $53.7 million on 463 BTC, vaulting itself into the ranks of public companies using Bitcoin as a treasury reserve. No hedging. No apologies.

Why this stings Wall Street

While hedge funds overcomplicate 'digital asset strategies' with 200-page prospectuses, Metaplanet's playbook fits in a tweet: Buy. Hold. Repeat. The move comes as Bitcoin volatility terrifies CFOs—but apparently not this one.

The cynical take

Somewhere, a Goldman Sachs analyst is drafting a 12-month 'Sell' rating... right after their desk finishes front-running the news.

Metaplanet announced today that it has acquired an additional 463 BTC for approximately $53.7 million at an average price of about $115,895 per bitcoin. The purchase brings the Tokyo-listed company's total Bitcoin holdings to 17,595 BTC, acquired for roughly $1.78 billion at an average cost of $101,422 per bitcoin.

Metaplanet has acquired 463 BTC for ~$53.7 million at ~$115,895 per bitcoin and has achieved BTC Yield of 459.2% YTD 2025. As of 8/4/2025, we hold 17,595 $BTC acquired for ~$1.78 billion at ~$101,422 per bitcoin. $MTPLF pic.twitter.com/9EyuDIMsqq

CEO Simon Gerovich noted that the company has achieved a Bitcoin yield of 459.2% year-to-date in 2025, reflecting the substantial gains from its aggressive cryptocurrency accumulation strategy.

The latest bitcoin purchase follows the company's filing of plans last Friday to raise up to 555 billion yen ($3.7 billion) through issuing new perpetual preferred stock to support its bitcoin buying strategy.

*Metaplanet Announces EGM Agenda: Proposes Authorization of Perpetual Preferred Stock—Class A (Senior, Non-Convertible) and Class B (Convertible); Files ¥555 Billion Shelf Registration for Potential Issuance* pic.twitter.com/3rYog0IpGY

Metaplanet, which originally operated as a hotel company before pivoting into cryptocurrency, has positioned itself among the top public corporate holders of Bitcoin globally. The company's treasury strategy has transformed it into a de facto Bitcoin investment vehicle, similar to Strategy's approach in the United States.

Metaplanet shares fell 7.15% today and closed at 987 JPY, even as it ranked seventh in bitcoin holdings globally, according to BitcoinTreasuries.net