Murano Goes Big on Bitcoin: $500M SEPA-Backed Treasury Plan Shakes Crypto Markets

Wall Street meets blockchain as Murano Global Investments bets half a billion on Bitcoin's future—proving even traditional finance can't ignore digital gold.

The $500M Gamble: Murano's SEPA-funded treasury initiative marks one of the largest institutional Bitcoin allocations since the 2024 halving. No more dipping toes—this is a cannonball into crypto waters.

Why It Matters: When conservative money starts flowing into volatile assets, you know the game's changed. Either Murano's ahead of the curve... or about to learn why old-school bankers still sleep with gold bars under their mattresses.

Murano Global Investments (Nasdaq: MRNO) has announced a strategic enhancement to its corporate treasury model, launching a Bitcoin accumulation initiative while maintaining its core real estate development and Mexican hospitality operations. The London-based company has already purchased 21 Bitcoin and joined Michael Saylor's "Bitcoin for Corporations" alliance as a Chairman's Circle member, Murano said in a statement on Monday.

The move represents a significant pivot for the real estate-focused company, which aims to leverage its operating cash flows, substantial property holdings, and capital market access to build what it describes as a "robust bitcoin Treasury."

"We're incredibly excited about enhancing our Core strategy with this complementary Bitcoin Treasury initiative," said Elias Sacal, founder, Chairman and CEO of Murano. "We see Bitcoin as a transformative asset that not only offers long-term growth potential but also strengthens our balance sheet against inflation and systemic risk."

The Bitcoin treasury initiative is designed to accelerate Murano's existing strategy of unlocking long-term capital currently tied up in real estate development projects. The company aims to drive greater capital efficiency, unlock balance sheet liquidity, and generate improved yields for shareholders through this dual approach.

Murano's enhanced business model centers on four key pillars: exploring Bitcoin payments and reward programs in its hospitality operations; pursuing sale-leaseback transactions on real estate assets to unlock capital; utilizing its $500 million Standby Equity Purchase Agreement (SEPA) with Yorkville primarily for Bitcoin investments; and expanding its existing 21 BTC portfolio to become a major corporate Bitcoin holder over time.

The announcement positions Murano as one of the latest traditional corporations to embrace Bitcoin as a treasury asset, following the trend established by companies like Strategy, Tesla, and others. The company's approach of maintaining its CORE real estate and hospitality operations while building a Bitcoin treasury represents a hybrid model that could appeal to investors seeking exposure to both traditional assets and digital currencies.