Binance Academy Plants Flag in Saudi Arabia—Crypto Education Goes Mainstream
Binance doubles down on Middle East expansion with a new educational hub in Riyadh. Partnering with local fintech players, the exchange aims to demystify crypto for Saudi’s booming retail investor base.
Why it matters: With oil money sloshing into digital assets, Binance gets first-mover advantage in shaping regional crypto literacy—and maybe snagging some VIP clients along the way.
The fine print: No mention of whether the curriculum covers ’how to spot a rug pull’—but hey, that’s what Twitter’s for, right?

With its official debut in Saudi Arabia, Binance Academy is bringing another important step to educating the country about blockchain and crypto. Representatives from crypto and local institutions gathered for the announcement, which was made at a major event.
Proud to welcome @BinanceAcademy to Saudi Arabia
In the presence of @RachelConlan CMO of #Binance and Binance Academy team@GulfColleges & @RiyadhChamber
signed a strategic partnership that includes expanding blockchain education in the Kingdom
Empowering Blockchain in Saudi pic.twitter.com/C0I4cO6KRH
Top influencer of 2024 and respected blockchain advisor AB (@Abrlien), along with @mubarak_cto, Business Development lead at @tutorialtoken, proudly welcomed @BinanceAcademy to the Kingdom.
At the event, Rachel Conlan, Chief Marketing Officer of Binance, was joined by Binance Academy team members. They were both there as a partnership agreement was announced between Gulf Colleges and the Riyadh Chamber.
The Start of a New Phase for Learning about Blockchain With Binance Academy
The goal of this partnership is to enable wider blockchain learning in Saudi Arabia and help people build the skills needed for a Web3 environment. With increased global adoption of blockchain, Binance’s presence in the Kingdom indicates a serious desire to boost digital finance and help people.
Improving the future, Step by Step
As a result of this partnership, Binance Academy will contribute by developing education plans, educational materials, and blockchain certification programs suited to the needs of local businesses and organizations. Thus, Saudi Arabia steps up its role globally in science and engineering and helps bring its Vision 2030 to fruition.
Many in blockchain believe this announcement will help raise awareness and make education and adoption in the Middle East easier.
The support of Binance Academy is making Saudi Arabia a major player in learning about blockchain—and their progress is being noticed around the globe now.