Corporate Bitcoin Allocation Soars As Companies Invest 22% Of Profits: Groundbreaking Study Reveals

Corporate treasuries are betting big on Bitcoin—and they're putting real money behind the move.

Forget dipping toes in the water. Major companies are now allocating a staggering 22% of their profits directly into Bitcoin, according to fresh data. That's not pocket change—it's a fundamental shift in how institutions view digital assets.

Why the rush? Hedging against inflation, diversifying reserves, and frankly—outperforming traditional equity markets. While Wall Street analysts debate P/E ratios, corporates are stacking sats.

This isn't experimental anymore. It's strategic. With every earnings cycle, more CFOs are bypassing bonds and skipping stocks—opting instead for hard-capped digital scarcity.

One cynical take? Maybe they’ve finally realized that holding cash is a guaranteed loss—thanks, monetary policy. Bitcoin’s volatility looks a lot safer than the steady erosion of fiat.

Bottom line: When companies commit nearly a quarter of their profits to Bitcoin, it’s no longer a 'alternative' asset. It’s the new core.

Growing Role Of Smaller Players

Reports show businesses bought roughly 84,000 BTC in 2025. That total equals about a quarter of what big institutional funds and corporate treasuries hold.

Real estate companies lead among River’s clients, with nearly 15% putting profits into Bitcoin. Hospitality, finance and software firms follow in the 8%–10% range. Even fitness studios, painters, roofers and religious nonprofits have joined in.

Most Companies Keep Allocations Modest

Based on River’s data, more than 40% of businesses set aside between 1% and 10% of profits for crypto. Only 10% invest more than half their net income.

Many buys are small. Western Main Self Storage in Rhode Island, for example, recently added 0.088 Bitcoin — about $9,830 — bringing its total to 0.43 Bitcoin.

These small purchases are repeated across many sectors, and together they add up.

Business owners are investing 22% of their profits into bitcoin.

Our new report shows how in 2025, businesses are adopting bitcoin faster than ever.

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— River (@River) September 3, 2025

A major obstacle appears to be simple awareness. A recent survey found only 6% of Americans knew Bitcoin’s supply is capped at 21 million.

Another poll showed 60% of people saying they “don’t know much” about the asset. Based on these results,

River’s Sam Baker says companies often never reach a point of careful review. In plain terms: many businesses aren’t rejecting Bitcoin after study; they’re simply not familiar enough to evaluate it.

River’s report also notes that 75% of its clients have fewer than 50 employees. Without layers of committees or lengthy board approvals, owners and controllers can act quickly.

That structural flexibility helps explain why small companies are more likely to experiment with Bitcoin than large public firms.

Committee-based decision-making, peer pressure and reputational caution keep most S&P 500 companies on the sidelines for now.

According to Baker, clearer accounting rules, firmer regulatory signals and wider institutional acceptance have lowered some barriers to adoption.

At times this cycle, spot Bitcoin ETFs have been buying supply at a pace up to ten times miners’ production, which helped push prices higher. Those market dynamics, combined with the steady corporate buys, have supported Bitcoin’s run.

Business adoption looks cautious and deliberate. Most companies are making small, controlled bets rather than bold allocations.

Still, the cumulative effect of thousands of modest purchases is notable — and it has helped shape demand this cycle in ways that weren’t present in past bull runs.

Featured image from Meta, chart from TradingView