Corporate Bitcoin Gold Rush: 54 Firms Plow $500M Into BTC Treasuries as Digital Gold Heats Up
Wall Street meets crypto—again. Fifty-four corporations just diverted half a billion dollars into Bitcoin treasuries, doubling down on digital assets despite regulatory headwinds.
Why the frenzy? Institutional FOMO. With Bitcoin hovering near all-time highs, companies are scrambling to hedge against inflation—or at least look hip in earnings reports.
The irony? These are the same firms that called crypto a 'scam' three years ago. Now they’re stacking sats like retail traders during a bull run. Guess everyone’s a believer when the chart goes up and to the right.
One CFO’s 'innovative treasury strategy' is another’s desperation play. But hey—at least they’re not buying Zoom backgrounds this time.
Major Deals Shake Up The Market
Figma surprised investors by filing an S‑1 that showed nearly $70 million Bitcoin acquisition—about 843 BTC. Cel AI and Opyl Limited each made their first entries, while Hyper Bit added more to its holdings.
Meanwhile, a dozen businesses, including two gold‑sector companies, outlined future crypto allocations. Amber International raised nearly $26 million via private placement for its BTC strategy, and a consortium eyeing a DV8 takeover plans to weave Bitcoin into its new treasury framework.
Week 27 – #Bitcoin Treasury Strategy Updates
June 30-July 4 saw 54 announcements – 8.4k BTC!
– 4 new treasuries, Figma with ~843 BTC as nice surprise – 12 future treasuries announcements, including 2 Gold-related companies – 18 companies added bitcoin, totaling… pic.twitter.com/2qiOfROS2C
— NLNico (@btcNLNico) July 5, 2025
Steady Purchases And Bold Plans
Some 18 firms actually added coins, contributing 7,591 BTC. Blue Star Capital arranged a $1.7 million fundraise to gain indirect BTC exposure, and Metavesco launched its inaugural formal treasury program. Sweden’s Fragbite Group topped up with around $530,000 worth of BTC.
Hamak Gold (LSE: HAMA) launches a Bitcoin Treasury Management strategy, alongside gold exploration.
Dual asset focus: Gold + BitcoinLSE Main Market governanceGulf investment backinghttps://t.co/gspz837gWT
— Hamak Gold (@GoldHamak) July 3, 2025
Gold mining company Hamak Gold reserved proceeds from its $3.4 million capital raising to use to buy BTC in the future. Across heavyweights and niche participants, the range of activity demonstrates diverse but increasing confidence to own crypto long term.
Beyond immediate purchases, 14 companies signalled plans to keep growing their Bitcoin reserves. Food‑service operator DDC Enterprise stunned the market by securing almost $530 million in new financing, with part of the funds earmarked for BTC.
Publicly declaring these intentions helps firms reassure investors that crypto won’t be a fleeting experiment.
Additional announcements—from policy tweaks to internal guideline updates—brought the total to six more disclosures. That transparency can calm concerns over volatility, custody risks, and accounting treatment.
This wave of activity makes clear that crypto has moved well past niche appeal. While price swings remain a factor and custody logistics must be nailed down, more companies see Bitcoin as a practical store of value.
With startups and blue‑chip firms alike laying plans and making purchases, Bitcoin’s role in corporate treasuries looks set to deepen.
Featured image from Meta, chart from TradingView
