Dogecoin Revival Imminent? Elon Musk’s X Platform Gears Up for Crypto Trading Rollout

Elon Musk’s X is doubling down on crypto—again. The platform formerly known as Twitter is reportedly prepping trading features that could reignite the Dogecoin frenzy. Meme coin loyalists, start your engines.

X marks the spot for crypto integration

Insiders whisper the update could drop as early as Q3 2025, turning the social media giant into a pseudo-exchange. No confirmation yet on whether DOGE gets VIP treatment—but let’s be real, when has Musk ever resisted shilling his favorite joke currency?

The move follows X’s slow-motion crypto pivot

After securing money transmitter licenses in 12 states last year, the platform’s been methodically building payment infrastructure. Now comes the fun part: actual trading. Will users flock to it? Or is this just another distraction from X’s struggling ad business? (We see you, Linda Yaccarino.)

Dogecoin’s price twitches in anticipation

The OG meme coin pumped 18% on rumors alone last week. Classic crypto—where hype moves markets faster than fundamentals. If this rollout happens, prepare for either a glorious DOGE renaissance or the most entertaining dumpster fire in fintech history.

A Ready-Made Dogecoin On-Ramp

For the crypto market the headline is obvious: an in-app trading rail built by Dogecoin’s most famous cheerleader. Musk’s relationship with the satirical canine token is long-standing and unusually public.

He began joking about the coin in 2019, called himself “The Dogefather” on live television in 2021, and has since let customers buy Tesla merchandise in DOGE. In October 2024, a single two-letter reply—“D.O.G.E.”—at a Pennsylvania town-hall last October still blasted the token 15 percent higher in minutes.

But after accepting a role in President Donald Trump’s new Department of Government Efficiency (DOGE), Musk’s meme output slowed. Musk was named senior adviser when the agency was created on Inauguration Day, 20 January 2025, only to resign in late May amid a policy dispute over federal spending. Since leaving Washington, he has not posted about Dogecoin just once.

Even without explicit promises, the plumbing is falling into place. X’s existing partnership with eToro already lets users click a cashtag such as $DOGE and route straight to an order ticket, a capability added quietly in April 2023. The new wallet is expected to collapse that two-step FLOW into a single in-app trade.

The uncomfortable reality for X is that advertising revenue is still running a third below the pre-acquisition baseline. Yaccarino insists that “96 percent of former clients have returned,” and forecasts sales of $2.3 billion this year versus $1.9 billion in 2024, but that WOULD merely claw back half the slump from 2022’s $4.1 billion haul.

However, whether Musk will once again unleash his formidable meme-making prowess to catapult dogecoin back towards the moon—and in turn give his company’s revenue a similar lift—remains an open question. Dogecoin holders will certainly be hoping for this.

At press time, Doge was trading at $0.168, showing no significant reaction to the news.