Mexican Billionaire Power Move: Bitcoin Just Got a Massive Endorsement from Latin America’s 3rd Richest Man

Bitcoin's institutional credibility just got a steroid injection south of the border.

Latin America's wealthiest are going all-in on crypto—and flipping the bird to traditional finance in the process.

Mexico's third-richest man—whose net worth could buy 21,000 BTC at current prices—is publicly backing the orange coin. The move signals a tectonic shift in how emerging market elites view digital assets versus their crumbling fiat alternatives.

Wall Street analysts are scrambling to update their 'hyperbolic discount models' (read: crystal balls) after this endorsement. Because nothing validates an asset class like a billionaire who made his fortune in—wait for it—telecoms and retail suddenly becoming a crypto oracle.

Meanwhile, the peso continues its slow-motion dive toward intrinsic value: zero.

Pliego Ups Bitcoin Exposure

He already holds about 70% of his portfolio in Bitcoin. Based on reports, he boosted that share again last week. He didn’t share exact figures, but called it a “considerable increment.” He isn’t waiting for the perfect price. He just wants more coins in his wallet before what’s next.

Market Dip Seen As Buying Chance

Bitcoin’s slide came after Middle East tensions rattled markets. Yet Pliego says his moves aren’t tied to war news. He sees every dip as a chance to buy. Other big players are doing the same. That trend leaves fewer coins moving between wallets and exchanges. On‑chain data shows wallet balances for the largest holders climbing even as prices slip.

Pliego has warned that fiat currency loses value over time. He pointed out that the US dollar lost about 90% of its purchasing power over the past 40 years. He echoed Strategy’s Michael Saylor when he called bitcoin a shield against money printing. Pliego even wrote a book, “The Bitcoin Enlightenment,” where he argued that the crypto marks the end of fiat.

The tycoon admits Bitcoin can swing wildly when big economic news hits. He said holders should look past daily charts. “Focus on where this thing is going,” he told Kitco News.

He isn’t alone. Coinbase CEO Brian Armstrong thinks nations will hold more digital assets than Gold down the road. That idea gives Pliego plenty of confidence.

Pliego has hinted he may go all in one day. That would put every peso he owns into crypto. It’s a bold plan. It’s also a risky one, given the crypto asset’s history of 5-10% moves in a day. Still, his voice carries weight. When a billionaire piles in, others pay attention.

Salinas Ricardo Pliego is betting big on Bitcoin’s future. He’s buying at $104,701, even after a 6% pullback. He sees Bitcoin as a way to dodge inflation and come out ahead.

For now, he’s stacking sats and urging everyone else to get on board. If his bet pays off, early buyers could reap huge gains. If not, they could face steep losses. Either way, Pliego’s moves show that confidence in Bitcoin remains strong among the richest investors.

Featured image from Unsplash, chart from TradingView