Coupang Embraces Blockchain, Japan Rolls Out Stablecoin Cards: Crypto Adoption Accelerates

South Korean e-commerce giant Coupang jumps into blockchain—while Japan's new stablecoin payment cards signal mainstream crypto integration is no longer tomorrow's news.

Corporate Blockchain Moves

Coupang's blockchain pivot isn't just a tech upgrade—it's a strategic play for supply chain transparency and payment efficiency. Meanwhile, Japan's Financial Services Agency greenlights stablecoin-backed payment cards, effectively bridging digital assets with everyday spending.

Market Momentum Builds

These developments underscore a broader trend: traditional finance and e-commerce are finally waking up to blockchain's potential. No longer confined to crypto-native circles, adoption is hitting real economies—and real consumers.

Regulation Meets Innovation

Japan's move, backed by its revised Payment Services Act, shows regulators aren't just tolerating crypto—they're actively shaping its future. Because nothing says 'legitimacy' like government-stamped stablecoins.

Of course, watching legacy institutions play catch-up is almost amusing—almost like watching your grandpa discover emojis. Better late than never, right?

Coupang’s Blockchain Experiment

South Korea’s e-commerce giant Coupang has joined Tempo blockchain as an initial partner. Tempo is a layer-1 blockchain developed by US fintech Stripe and crypto VC Paradigm. The platform specializes in stablecoins and real-world payments.

This marks Coupang’s first disclosed blockchain venture, signaling potential stablecoin adoption. In fact, Global e-commerce leaders like Amazon and Shopify are already exploring similar technologies. Industry observers see this as reflecting Coupang’s willingness to embrace blockchain innovation.

Stablecoin integration could save Coupang hundreds of billions of won annually in payment fees. The technology WOULD enable instant 24-hour transfers and reduce foreign exchange risks. However, South Korea’s regulatory uncertainty around stablecoins remains a significant obstacle.

Market experts expect faster blockchain adoption if domestic stablecoin regulations advance. Pending legislation could enable won-denominated stablecoins by early 2026, providing Coupang with expanded access to payment data and ecosystem growth opportunities.

Japan’s Stablecoin Credit Card Innovation

JPYC Corporation announced Japan’s first credit card, which accepts stablecoin payments for settlements. Nudge Corporation’s “Nudge Card” will accept Japanese yen-backed stablecoin JPYC for repayments starting October 2025. As a result, the service enables JPYC repayments for purchases at over 150 million VISA merchants worldwide.

The system will initially target limited users with the Nudge NFT experience and support the Polygon blockchain. This joins existing repayment methods, including bank transfers and convenience store payments. The development represents the growing acceptance of blockchain-based financial services in mainstream Japanese commerce.

BeInCrypto’s Asian Coverage

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Vietnam launched a five-year crypto trading pilot with strict capital requirements and foreign ownership limits.

Do Kwon lost his $14 million lawsuit in Singapore over a failed luxury apartment purchase.

Japan’s Metaplanet plans to raise $1.38 billion through overseas share offering for Bitcoin purchases.