GOAT Gaming Unleashes Underground Pepe: A Meme-Powered Telegram Game Where Collectibles Ignite the Action
Meme culture meets play-to-earn in GOAT Gaming's latest Telegram-based battleground.
Underground Pepe turns viral art into tradable assets—because nothing says 'Web3 innovation' like monetizing frog memes.
Gameplay mechanics remain under wraps, but early screenshots show Pepe-themed NFTs doubling as in-game power-ups. Because why grind for loot when you can YOLO your crypto profits into JPEGs that actually do something?
Telegram's 800M users get another crypto-powered time sink—just as regulators start circling the play-to-earn space. Perfect timing.
Bullish take: If Flappy Bird could addict millions, imagine what happens when you add speculative asset trading. Bearish reality: Most 'game-changing' crypto games still play like Excel spreadsheets with worse graphics.
The announcement comes as Telegram’s digital collectible ecosystem continues to explode. Plush Pepes, meme-rich, animated stickers that can be sent in chats or displayed on profiles, have surged in value, with the floor price rising from 400 TON to as high as 4,900 TON ($16,170 USD) and currently sitting at 3,600 TON ($11,448 USD). Individual Pepes have traded hands for as much as $77,000.
“With Underground Pepe, we’re anchoring gameplay around the Plush Pepes, and giving them real, functional utility. These aren’t just flex items anymore; they unlock progression, activate game features, and eventually will signal in-game status,” shared Simon Davis, GOAT Gaming CEO. “What Facebook was to viral games in 2008, Telegram is to Web3 today, but this time, collectibles are the Core mechanic, not just the reward. Underground Pepe is our vision for the next era of social gaming: experiences built not just with tokens, but around them, with community-gated progression, tradable assets, and shared incentives that reward true participation.”
Built around this new reward loop, Underground Pepe lets players earn Pepe Points by tapping, upgrading, and progressing then trade them in for Mystery Boxes packed with Telegram gifts, collectible perks, and real-world prizes like USDT, CROWNS, and iPads. Staying true to GOAT’s vision of a fully integrated Telegram experience, players never have to leave the app to claim rewards. GOAT’s AI agent, Amy, brings the action to them, showing up in group chats with exclusive box drops and limited-time offers based on their in-game progress.
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GOAT Gaming, created by the team behind Mighty Bear Games, is the leading platform on Telegram with over 5 million active users, where players compete and win real cash prizes. our
GOAT Gaming is powered by its advanced AlphaAI tooling suite, enabling the launch of hundreds of games in 2025 and driving AlphaGOATs—autonomous AI agents that compete, create, and earn for players 24/7. These agents unlock upgrades and climb elite matches, redefining how players engage with and profit from the gaming ecosystem.
With its ecosystem expanding to include third-party developers, GOAT Gaming is offering its advanced infrastructure, AlphaAI toolkit, and 5M community base to serve as a hub for the next generation of accessible games, empowering developers to launch, monetize, and scale Telegram games with proprietary AI tooling, seamlessly.
