Al Abraaj Restaurants Group Doubles Down on Bitcoin: Now Holds 7 BTC & Rolls Out Nationwide Crypto Payments

Middle Eastern hospitality giant makes bullish crypto move as Bitcoin reclaims $60k

While traditional investors still debate 'digital gold,' Al Abraaj puts Bitcoin on the menu—literally. The restaurant group just allocated 7 BTC to its treasury (roughly $420k at current prices) and flipped the switch on Bitcoin payments across all locations.

Why now? The timing suggests either brilliant counter-cyclical strategy or desperation for PR—take your pick. Either way, customers can now settle bills in sats alongside their shawarma.

This marks the region's first major restaurant chain to embrace crypto payments at scale. No word yet on whether they'll HODL their Bitcoin reserves or cash out daily to cover hummus costs.

One thing's certain: while Wall Street hedgies argue about ETF flows, real businesses are building the hyperbitcoinized future—one falafel at a time.

Naif Al Alawi, CEO of EazyPay, stated:

 “We are thrilled about this pioneering collaboration with Al Abraaj Restaurants Group. We’ve built the infrastructure to allow customers to use Bitcoin as a smooth and secure payment method, as part of our broader vision to support digital asset payment solutions. This step places Bahrain at the forefront of digital financial transformation in the retail and hospitality sectors.”

For his part, Abdulla Isa, CEO of the Bitcoin Treasury Strategy at Al Abraaj Restaurants Group, commented:

 “We’re not just adopting Bitcoin as a financial asset , we are integrating it into our daily operations. Accepting Bitcoin payments is a natural continuation of our financial transformation and strategic innovation. Our continued Bitcoin purchases reflect our long-term confidence in this asset and enhance the resilience of our treasury.”

As part of this strategic rollout, Al Abraaj Restaurants Group is also proud to announce the launch of its official Bitcoin treasury website: www.abraajbitcoin.com. The platform serves as a central hub for detailed information about the company’s Bitcoin Treasury Strategy, updates on BTC holdings, and educational resources. It also provides guidance on how to invest in ABRAAJ shares, featuring access points to both local and international brokerage platforms, making it easier than ever for investors around the world to participate in this pioneering movement.

About Al Abraaj Restaurants Group B.S.C.

Al Abraaj Restaurants Group B.S.C. is a 38‑year‑old, profitable hospitality firm listed on the Bahrain Bourse under the ticker ABRAAJ. As a pioneer in Bahrain’s dining scene, the group operates over 40 outlets across 15 brands ranging from its flagship Al Abraaj Restaurant to brands like Nu Asia, Bindaira, Lumee and YaSalam. The company is dedicated to delivering value to its shareholders through strategic investments and innovative financial solutions.