Brazilian Fintech Giant Now Among Top Bitcoin Whales – Here’s Why It Matters

Move over, MicroStrategy—there’s a new corporate Bitcoin whale in town, and it’s headquartered in São Paulo. A Brazilian fintech you’ve probably never heard of just quietly amassed a BTC stash that rivals nation-states. No hype, no press releases—just cold, orange-pilled execution.

How a LatAm startup outflanked Wall Street’s ‘digital asset strategists’

While US banks were busy writing research reports about ‘crypto winters,’ this firm was stacking sats at sub-$30k prices. Their treasury strategy? Simple: buy, withdraw to cold storage, repeat. No overleveraged ETFs, no yield-chasing nonsense—just proof-of-work religion meets balance sheet pragmatism.

The silent accumulation game

Unlike publicly traded companies that trumpet every BTC purchase for clout, these guys operated in stealth mode. Sources suggest they’ve been DCA-ing since 2023, turning transactional revenue into digital gold. Their CFO’s quote to local media? ‘Hyperinflation teaches interesting lessons about store-of-value assets.’ Ouch.

Why this should scare traditional finance

When fintechs hold more Bitcoin than most hedge funds ‘allocated’ to the asset class (read: 1.5% for compliance theater), it’s time to ask who’s really innovating. Bonus jab: Meanwhile, Goldman Sachs is still trying to mint a ‘stablecoin’ that’s just a spreadsheet with extra steps.

Méliuz Climbs the Ranks of Bitcoin Holding

Corporate Bitcoin acquisitions have been a growing trend for the last few months, with many types of firms following in MicroStrategy’s footsteps.

Still, despite the worldwide appeal, most of the biggest firms are US-based. Nonetheless, Méliuz’s recent purchase is interesting, as the firm is now Latin America’s top corporate bitcoin holder:

“There is no public company in Latin America with more Bitcoin than Méliuz! After delivering a yield of 44% to our shareholders in the last 36 days, we now have almost 600 BTC. We purchased R$158 million ($28.7 million USD) by issuing new shares, and we’re just getting started!” the firm claimed over social media.

Méliuz also noted with pride that it purchased more Bitcoin than MicroStrategy today.

According to its full press release, the firm purchased this BTC at an average price of $103,864, so its investment has already increased in value. After weeks of consistent purchasing, its average price overall is $102,702.

Méliuz is currently the largest corporate Bitcoin holder in Latin America and the 36th-largest holder worldwide.

Its main business was providing cashback and discount coupons for online and in-store purchases, but it pivoted to be a Bitcoin-first company. This, too, is part of a global phenomenon.

Still, there are growing concerns about this trend. How many corporate holders like Méliuz can Bitcoin really handle?

Earlier today, Anthony Pompliano announced a $1 billion merger to create a new firm offering “Bitcoin-native financial services.” Although the community reacted with hype, there’s growing speculation of a bubble, and the firm’s stock dropped 24%:

Not great. pic.twitter.com/VJ7ScldwdV

Overall, economic experts are becoming extremely concerned about so many companies worldwide pivoting to a Bitcoin-first strategy.

During macroeconomic distress, the extreme volatility of the crypto market and unstable economies of the traditional market could severely impact companies that try to balance both boats.