Bitget Wallet Rebrands and Pushes ’Crypto for Everyone’—Just as Wall Street Starts Caring About ’Financial Inclusion’

Bitget Wallet drops its old skin—launching a slick new brand identity alongside a populist ’Crypto for Everyone’ campaign. Because nothing says decentralization like corporate rebranding.

The move comes as traditional finance suddenly rediscovers ’the unbanked’—just as crypto adoption hits critical mass. Timing is everything, folks.

No numbers were harmed in the making of this announcement. The wallet’s refresh focuses on accessibility—because even Goldman Sachs needs retail bagholders.

Bitget Wallet’s rebrand focuses on making crypto easier to use and more practical for everyday needs. Built around four Core features —and— the wallet lets users track market trends, explore new tokens, and trade across over 130 blockchains with one click. In selected regions, a new Simple Mode will be launched to offer a streamlined experience for users who are new to crypto. To support secure usage, it includes protections like real-time risk monitoring and transaction screening, helping users navigate onchain finance more safely.

Bitget Wallet is among the first to launch an in-app shop and remains the only major self-custodial wallet offering full payment flexibility, including crypto cards, QR code scans, and direct purchases. The shop supports over 300 brands across gaming, mobile, travel, and e-commerce, enabling crypto payments at Amazon, Google Play, Shopee, and more. Regional integrations with national QR payment systems are also underway. Building on this everyday utility, the wallet offers yield features to help users earn passive income on their crypto balances and plans to support tokenized real-world assets like stocks and gold as it expands beyond digital assets.

“Bitget Wallet stands strong with the essence of crypto extending beyond our decentralized vision, serving as a critical access LAYER across trading, earning, and payments for onchain assets. Users now have an even more powerful tool — simple to use, accessible, and packed with capabilities — that connects people to opportunity, wherever they are, whenever they need,” said.

To mark the rebrand, Bitget Wallet is launching thein partnership with leading ecosystem projects, offering over $1 million in rewards and inviting users to explore the updated platform through interactive campaigns.

More details on the brand update and product roadmap are available on the Bitget Wallet blog. Watch the brand video on YouTube.

Bitget Wallet is a non-custodial crypto wallet designed to make crypto simple and secure for everyone. With over 80 million users, it brings together a full suite of crypto services, including swaps, market insights, staking, rewards, DApp exploration, and payment solutions. Supporting 130+ blockchains and millions of tokens, Bitget Wallet enables seamless multi-chain trading across hundreds of DEXs and cross-chain bridges. Backed by a $300+ million user protection fund, it ensures the highest level of security for users’ assets.

For more information, visit: X | Telegram | Instagram | YouTube | LinkedIn | TikTok | Discord | Facebook