Nasdaq Drops Bombshell: 21Shares SUI ETF Filing Hits SEC Desk—Time to Pile Into Crypto?
Wall Street’s latest crypto power play just went live—Nasdaq officially filed paperwork for a SUI-focused ETF with 21Shares, forcing the SEC to show its hand. Game on.
Why this matters: TradFi giants keep swallowing crypto whole, one ETF bite at a time. First Bitcoin, now SUI—who’s next? (Spoiler: Probably whatever asset lets bankers collect the fattest fees.)
Pro tip: Watch how fast the usual suspects start pumping ’SUI to the moon’ narratives now that institutional money’s knocking. The cycle continues—just with shinier paperwork.
Who are the Key Players For Sui ETF?
21Shares is a well-established crypto asset manager with a strong track record in Europe. It already offers a Sui exchange-traded product (ETP) on Euronext Paris and Euronext Amsterdam. The firm has proposed BitGo and Coinbase Custody as the custodians responsible for holding the token on behalf of the trust.
Canary Capital is another asset manager that has also filed to list a spot SUI ETF. The application was submitted by Canary Capital on 8 April 2025. This makes the company a direct competitor in the race to bring the investment product to the US market.
BREAKING: @CanaryFunds files for the first-ever SUI ETF!
This is a major step toward bringing Sui to public markets — if approved, the ETF will give investors direct exposure to SUI, further fueling institutional adoption.
With $70B+ DEX volume, 67M+ accounts and… pic.twitter.com/3KIrKVtXtT
— Sui (@SuiNetwork) March 17, 2025
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Key Takeaways
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As the Sui ecosystem grows, so too does the potential for its native token to appreciate in value, making the ETF an attractive investment.
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Sui has been described as a potential “Solana killer,” thanks to its focus on high-speed, low-cost transactions and robust support for decentralized applications.