Ex-Coinbase Germany Boss Jumps to LUKSO—Taking Aim at Big Tech’s Stranglehold on Creators

Another crypto exec defects to the blockchain insurgents—this time targeting Silicon Valley’s iron grip on digital creators. LUKSO just snagged Coinbase’s former Germany CEO, betting their decentralized platform can outmaneuver the ad-revenue oligarchs.

Why it matters: Web3’s war for creator autonomy just got a seasoned general. The hire signals LUKSO’s play to weaponize blockchain against platform middlemen—while Wall Street still thinks NFTs are just monkey jpegs.

The cynical take: Another ’disruptor’ promising to overthrow tech giants... right after cashing their corporate exit package. At least this rebellion accepts ETH instead of VC funny money.

Issues such as shadow banning a profile or content, prevalent on centralised systems, do not exist, all thanks to the platform’s LSP smart contracts, as once published, the content is a part of a shared permissionless space.

As a result, creators can experiment with their content without fearing being deplatformed.

: 10+ crypto Tokens That Can Hit 1000x in 2025

LUKSO Universal Profiles—Way Forward for AI Transparency and Web3 Adoption

While there are many advantages to Web3 platforms (transparency, ownership, user agency, etc.), so far, they have largely been unpopular in the creator community because of usability factors such as unfamiliar tools, confusing interfaces, and security concerns.

Sell explained, “What holds web3 back is not the tools and dApps, but the foundations, the pure private key account system, and the lack of a proper standardised smart contract-based account system.”

As per Sell, LUKSO’s universal profiles tackle these problems by integrating smart, recoverable, and user-friendly blockchain identities into the blockchain through its LSP smart contracts.

Additionally, as AI continues to evolve, universal profiles become increasingly vital. With growing concerns around authorship, attribution, and accountability, AI agents can establish a verifiable on-chain presence through LUKSO’s universal profiles, ensuring transparency and trust.

Also, because universal profiles are modular and programmable, developers and creators can manage the AI’s profile through LUKSO’s LSP6 key manager standard, enabling a secure and collaborative governance of AI agents.

Similar to a human creator, because of its universal profile, an AI agent can develop its own reputation, gain a following, and evolve socially.

: 20+ Next Crypto to Explode in 2025

Decentralized Systems Can Match Centralized Convenience with Proper Standards

“Decentralised systems often face hurdles in scalability, speed, and user experience,” explained Sell, leading to a reliance on centralised systems.

However, with the right standards and by leveraging universal profiles, Web3 can offer smart, recoverable, and extensible accounts, in turn delivering a better user experience when compared to Web2.

A key advantage of Web3 is its composability. Unlike the siloed approach of the Web 2 platforms, LUKSO’s ecosystem allows users to directly embed protocols into their profiles.

A mini app can therefore serve multiple purposes. For instance, an artist’s profile can become a ticket store, or a project’s profile can become its launchpad. The possibilities are endless since this level of modularity does not exist on Web2.

With proper standards in place, decentralised Web3 platforms have the potential to surpass centralised convenience through greater flexibility, ownership, and creative potential.

: The 12+ Hottest Crypto Presales to Buy Right Now

Key Takeaways

• LUKSO allows users to directly embed protocols into their profiles
• LUKSO’s LSP6 standard lets developers securely govern AI profiles collaboratively
• LUKSO provides a censorship-proof, on-chain universal identity, ensuring creators’ content is publicly accessible and interactive