I'm trying to understand the meaning of 'map price'. Could someone explain what it is and how it's used, especially in the context of pricing and sales?
7 answers
GinsengBoost
Tue Oct 22 2024
This policy dictates the lowest price at which a retailer can advertise a specific product, ensuring that the brand's value and profitability are safeguarded.
Andrea
Tue Oct 22 2024
By setting a MAP, manufacturers aim to maintain a consistent pricing strategy across various retail channels, preventing price wars that could undermine their brand image.
DaeguDivaDanceQueenElegantStride
Tue Oct 22 2024
Retailers are required to comply with the MAP policy, and any violation can lead to consequences such as penalties or termination of the business relationship.
Elena
Tue Oct 22 2024
MAP pricing, or Minimum Advertised Price, is a pricing strategy employed by manufacturers to regulate the advertising of their products by retailers.
BlockProducer
Tue Oct 22 2024
The MAP pricing strategy is designed to protect the brand's premium positioning in the market, ensuring that consumers perceive the product as a high-quality, desirable item.