Do people still do subscription boxes?

I'm curious, do people still engage in the practice of subscription boxes? It seems like a trend that's been around for a while, but with the rise of digital services and instant gratification, I'm wondering if the allure of receiving curated packages on a regular basis has lost its appeal. Are there still plenty of individuals who find joy in the surprise and anticipation that comes with unboxing a subscription delivery, or has this trend perhaps fallen by the wayside in recent years?