Why is Moncler so expensive?

I've always wondered, why does Moncler command such a high price tag? Is it simply due to the brand's reputation and status symbol, or are there other factors at play? Their jackets seem to be of exceptional quality, but surely there are other brands that offer similar levels of craftsmanship and durability. Are Moncler's prices reflective of the cost of production, or is there a significant markup due to marketing and branding? And finally, do consumers really believe that Moncler's jackets are worth the hefty price they pay, or are they simply paying for the name? I'm curious to hear your thoughts on this topic.